5 Ways to Create Leads and Drive Traffic to Your Website With Social Media

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    From email marketing to search engine optimization, there’s a lot that social media marketers can do to help improve your business’ bottom line. There are three ways you can boost your lead generation through social media: by connecting with your customers, by giving them what they want, and by generating more traffic to your website.

     

    1. Use customer reviews to boost your lead generation

    Customer reviews are a great way to boost lead generation. Even if you have a very high quality product, it’s still important to let potential customers know that you care about them and that you’re delivering a great product. Giving customers a reason to spread the word is so powerful. Starting a private Facebook group can provide you with a way to build in-depth relationships with customers and other influencers. A group can provide: Once you’ve found your ideal audience, build stronger relationships and start providing them with something meaningful. Start small and build from there. Nobody comes to a Facebook group for help with their flu shot. Apple tried to lure customers with the iPod rather than by selling an incredible product. They didn’t sell music, they sold education (an iPod with a little black box that slides a CD into). An iPod is a music player providing people with education. Instead, they marketed more iPod Shuffle models, adding a free music service. Why not take the same strategy and include a free membership to a free online course? Apple could have kept their focus entirely on the iPod, but instead, the company harnessed their strength in education and effectively traded time and knowledge for digital access. Did you know that approximately 82% of small businesses that sell products online deliver the product through their own eCommerce website? Without a well-designed and optimized website, it’s hard for customers to find you. A well-designed website can generate more traffic, increase conversion, and save time and money for small businesses. Not surprisingly, 81% of small businesses have purchased products through their own website, and of those, 58% only purchase via their web store. All you need to do is create a simple website from scratch. The difference between a professional and a non-professional website is the look and feel. The main difference is the colors. You don’t have to go overboard, just keep the colors simple and consistent.

    2. Create a social media strategy for your business that’s tailored to fit the needs of your target audience

    The first thing to do is to think about who your audience is and what they want from your business. From there, you can set a social media strategy that’s tailored to fit the needs of your audience. It’s important to remember that you’re not just selling services or products, but you’re also selling your brand. There is no one size fits all approach to social media marketing, but there are two major points to keep in mind when it comes to online presence. SEO is essentially a data-driven approach to monitoring and optimizing your website and social media presence. It’s important to be optimized for keywords that are relevant to what your audience is searching for. Keywords are the words or phrases your audience is searching for to find your site or social media platform. Each keyword has a certain level of importance, which makes the planning of your keywords important. Social media is a great way to connect with your customers, but nothing beats your website for generating leads and establishing a better interest in your business. People are constantly looking for businesses to collaborate with on new projects. There’s nothing better than connecting with someone who’s already interested in your product or offering. They’ll be much more likely to be interested in purchasing your other products or services down the road. You can’t build trust and credibility without a website or social media presence, so put in the effort now to ensure your website is optimized and ready to present your potential customers with the right offers from your company. Social media is a powerful tool that allows you to grow and connect with other businesses. However, it comes with an inherent level of importance and importance when it comes to being consistent and communicating clearly about your product or service. A business’s social media strategy is the central part of its brand. It’s their way to present themselves and provide customers with the information they need to make an informed purchase decision.

    3. Establish yourself as an expert in your industry and give more useful content than competitors

    Being an influencer in your field is about giving more useful, relevant, and quality content than your competitors. When people see what your competitors are doing, they’ll be more likely to choose your product or service because they’ll know you are the expert in your field. Before we look at what steps you can take with your existing content to help you become an influencer, it’s best to clarify the difference between an “influence” and being an “influencer.” If we examine the two, they’re functionally and aesthetically different. An “influence” is someone with power in a specific industry or social circle. An “influencer” is a person with power and influence in a less tangible field. Some brands that use influencers are Jimmy Kimmel Live! and Alexander the Great. Both use influencers based on their uniqueness and content. The same goes for personal branding experts, such as sex therapists, aestheticians, insurance adjusters, and more. Here are 5 strategies you can use as a mobile app developer to help you build a meaningful fanbase and earn more clients and revenue than your competition. “People who like the same thing will also like different things.” — Seth Godin Unlike most new users, your existing users care about your product or service because they love it. As such, they’ll lace up their shoes every time they visit your app and give positive feedback on every update. You need to show that your existing fans won’t want to be left behind because they want to use the content you already have. If you can do that, you’ll make them feel valued. This will help your app maintain popularity, even after you release new content. The good news is you have a more diverse target audience than most people think. Knowing that, it’s no wonder why you’ve been able to attract so many users. But you should know the more people you reach, the harder you must become to keep them engaged.

    4. Make sure you’re following new social media platforms like Pinterest, Instagram, and SnapChat

    In order to be successful on social media, you need to be on all the platforms. You don’t want to be on one platform and ignore the rest. You want to be on every site and connect with as many people as possible. Pinterest is a great platform to start with because it’s a visual site, which is always a good way to connect with your audience. Also, Pinterest is a social media marketing website, which means your pins could be shared with people you don’t know. This is what I did, and it worked well. Once you figure out your target audience, it’s time to figure out the social media platform(s) that are relevant to you. First, you have to figure out exactly what you want to achieve on social media — your business, your products, or your services. If you’re looking to increase your reach, you need to establish your handle and branding. But you also need to figure out what social media platforms are relevant to you and your business. We have used Pinterest to feature pins that showcased our client’s top products. I also have a dry cleaning business on Pinterest, so I had Pinterest pins showing me the best products I recommend for cleaning your clothes. For each platform you use, make a list of the things you plan to share. This includes social media hashtags, app icons, website addresses, description of things you want to highlight, images, and videos. You can write as much as you want about the things you want to share. But be sure to limit your list to three to five things for each platform. I wrote a list of things I wanted to share about Pinterest. I thought about my target audience, what they’re interested in, and showcased 3 to 5 pins from each platform.

    5. Communicate with customers on social media to increase their trust in you

    The best way to increase trust is by communicating with your customers. Studies have shown that people are more likely to trust you if you’re honest, transparent, and respond to their questions and complaints. This is why it’s important to be active on social media and respond promptly to any questions or comments that customers have about your products or services. Recent research from Cambridge Business School on the subject of brand reputation reinforces how important it is to communicate with your customers, as studies show that “about half” of customers would switch from one brand to another simply because they’d feel “respected”. Here’s how you can make it a top priority to communicate more with your customers and gain their trust. Take any newsletters you currently subscribe to: How many dollars did each quarter go towards your ideal target audience (Based on average household income)? If you were to create a new brand daily with that information, how likely would you be to buy from you? You may have noticed that the bigger your subscriber base is, the easier it is to maintain trust with them and more of their dollars will end up coming your way. What you should be doing here is getting to know who your ideal customer is and try to get to know them a bit better. But don’t just ask them questions about their life or their job. Instead, make them feel better about their current situation by describing how your products or services can positively effect them. Be honest but be transparent. They’ll want to know how you’re able to have positive lives. And more importantly, they will want to see it from you. One strategy that has been very effective in helping build trust with customers is through radio and print ads. Listen to your creative director or copywriter. For example, you can hook them on your current offerings or current release and direct that information towards your target audience.

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