Creating the perfect elevator pitch for your company

Starting your own business requires multiple hours of work, dedication and integrity. Building a solid business plan and structure can take up the majority of the startup phase and executing the plan is a whole other task in itself. When it comes to telling people about your business, it is easy to overwhelm them and potentially confuse a client/customer. No one knows your business better than you do, which could be an issue when describing the purpose of your company. I have been told many times that I need to subside the amount of information and to create a solid pitch that can explain the business and attract the potential client/customer. This is why I will give you my 5 best tips on creating the perfect elevator pitch for your company.

1. KEEP IT SHORT! and I mean it...

Many people will go way too far when explaining what they do, this can easily overwhelm and confuse someone who may be interested in your business. Keeping it short does not mean you tell them half of your business hoping they understand. The true meaning of this is to create a pitch that covers the why of your business, then how you execute and lastly, what you do. After you pitch your idea, find a common ground with the person you are talking to, if there is no common ground, then look for a potential referral with someone they know that might be interested.

2. Practice your pitch

You can't deliver the perfect speech without understanding what you are going to say. Some people may be amazing at "winging it" but in my opinion, it is always best to stand in front of a mirror or an honest colleague and to practice your pitch. This is also good to run role play questions and rejections.

3. Understanding your audience

As an entrepreneur, you have become a master at reading your potential clients/customers. You know your product and service so well that you feel you know your target audience. This may not be true for all but with consistent practice and guidance, you can learn to master this skill. When you are networking, make sure you read the people you are there with. Match their tone and deliver your pitch the way you think they want to hear it. Remember, do not change your personality, focus on altering the way you pitch that would intrigue the potential client/customer.

4. Solve a problem

This should be the first one but knowing the top three can really make this easier. Your product or service solves a problem that someone may have, finding your why can really help navigate the problem solving solution you offer. Adapt this learning of your company and relate this to who you are talking to. Find what they are looking for and see if your company makes a direct fit.

5. Your pitch should be personal

Humans rely on the amount of personal interactions they have, more personal, more focus and attention the other person has. While delivering your pitch, make sure you try your best on making it a more personal approach. Find an analogy that relates to their business and bring in your pitch through this technique. This sounds easier than it actually is, most of the time you are meeting this person for the first time. Try your best to find some sort of common ground prior to pitching your idea. It can even be about the location the event is taking place at or something you saw or someone you talked to previously. These steps are here to help you guide your way to a successful elevator pitch. Each company will have their own unique pitch, make sure your pitch matches who you are and what your company does best!

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