Why is Product Photography Important for your Website?

Consider this; the attention span of a goldfish is, on average, 9 seconds. In the year 2000, the average human’s attention span was 12 seconds. In 2015, Microsoft conducted a study and found our attention spans had dropped to 8 seconds. As marketers and website owners, we have a very short window to capture a potential customer’s attention!

When you are running your own eCommerce store, product photography is a crucial aspect in making your store successful. Your product image is one of the first things that a potential customer sees and forms an opinion on. It is your first opportunity to make a good impression. This is true for any website - not just eCommerce.

The rise of eCommerce stores is evident in today’s marketplace. A large portion of people purchase products through the internet. In 2018, 22.5 million Canadians made online purchases, spending a cumulative total of almost $53 Billion CAD. For a country with a population of just 36 million, this is significant. You want a piece of this cake, right? Follow our tips on taking expert product photography for your website!


How To Take Product Photography

1. The background of your image is IMPORTANT!

Expert product photographers can use backgrounds with a lot going on. They can use colours to contrast their products, or highlight them to make them stand out.

One of the best ways to take product photography is to have a plain background. How do you make a white background for product photography, you may ask. It’s quite simple.


How to make a white background for Product Photography

  1. Get 2 pieces of cardboard, and one large sheet of white paper.

  2. Place the pieces of cardboard the width of the sheet apart.

  3. Start with the white sheet at the rear top of the cardboard, and curve it (without creasing) down towards the horizontal surface you are shooting on.

  4. You should be left with something that resembles a white ramp.


How to set up lighting for Product Photography

Lighting for product photography is key to getting a clean, crisp image. A lighting setup doesn’t mean expensive equipment and photography studios.

  • Use as much natural light as possible.

  • Use the flash on your camera to light up the subject.

  • Use constant, LED lights to avoid miniscule flickering of traditional light bulbs.


How to eliminate shadows in Product Photography

Shadows can make or break a product photography shoot. Done intentionally, they can look dramatic and accentuate the product. Done wrong, they can leave the pictures unusable.

  • Use one light behind, one light to the left, and one light to the right of the product. This will eliminate shadows from all angles while giving the product a crisp outline.

  • If you can’t eliminate all shadows, shoot away from the shadow with your camera. Alternatively, shoot directly in line with the shadow so that it is hidden by your product.


2. Simplicity is underestimated.

This step is crucial, making sure you photograph in a way that does not confuse or clutter the image you are trying to take. My main tip for simplicity is, if the image didn’t have that element, would it still look good? Do this for backgrounds, props beside your product(s), or any other element you have added to the shot.


3. Angles. Angles. Angles.

This step seems like common sense but may be forgotten. Most eCommerce products have several angles that need to be captured. The viewer must be able to determine shapes, sizes, textures and style with the images provided. Try a shot below or flip the product if you can. You can also do side shots or give a nickel for reference of size. Your customer will be able to confidently purchase if they feel the images represented the product.


When a customer is on your store, you provide the image and a description of the product you are selling. The image must correlate to what the product does, looks like in use and any options it may come in. The description must be clear and concise and get the point across.

This doesn’t sound very difficult right?


Contact our photo team if you have any further questions!


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