Video Marketing Trends in 2021

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    Video marketing is a powerful tool in any marketer’s toolkit, and it seems to be getting better every year. From new video sharing platforms to new video marketing trends, the way we share, watch, and create videos is constantly evolving. This article will examine some of the video marketing trends that will dominate the industry in 2021—and what you can do to prepare for them now.

    1. The top video marketing trends in 2021

    Video marketing is a great way to build trust with your audience. In this blog post, I’m going to show you the top trends in video marketing in 2021. The first trend is to use video in a new way. In the past, videos were used for entertainment or to learn about a product or service. However, 2021 will see a transformation into videos that are designed for solving a particular problem. For example, car insurance was a raw problem for many. In the past, insurance companies would just brand a few big shows like Shark Tank to help their clients sell their products or services and then tack on marketing into the end to sell more insurance. However, over time, companies started using new media to provide solutions to the pain point that they saw online. As companies realize video provides insight and context along with entertainment value, they look to create videos around anything they can.

     

    2. How to use video marketing now to stay ahead of the curve

    Video is a great way to connect with people in a more personal way. With YouTube videos, you can share more of yourself and your personality in a way that’s not possible with a blog post. This makes it easier to build a relationship with your audience and to get them to trust you. Many pet-related businesses have started using video to promote their own pet products.

    Part of the reason for the rise of pet-related videos on YouTube is the rise of influencers in general. The current influencer demographic on YouTube is more heavily skewed toward women, and many of them are also young and live in wealthy, famous households. They have fewer concerns and more free time, so it makes sense that they’d turn to their hobbies to generate income.

     

    3. What will be the most important factor for video marketing in 2021?

    Video is the best way to communicate a message, especially in the tech space. Because we live in a world where people are constantly bombarded with information from all different forms of media, video is a way to stand out. According to Hubspot, 61% of people watch an average of one hour of video per day. And people spend an average of 2.5 hours watching online videos daily!

    In October, HubSpot released a survey that examined the best video marketing strategies and tactics. The static goal was to share some of the most significant findings from the study and to answer any remaining questions. The survey received over 6,000 responses, and we published the study results here and below. One of the most common segments identified in the survey was people who create content for visual content. The images and other visual elements typically reside on social media accounts. Content marketers, on the other hand, typically create videos for social media channels and use those videos to share on their channels. It seems that we will continue to operate under this trend for a while. Content marketing and video marketing are constantly moving into different spheres. Each requires dramatically different tactics and goals.

    There will also be more integration and integration between various forms of video marketing. Brands are investing in showrooming and carousels as the future of video. Through this technology, brands can enhance and personalize a user’s experience with a video, ultimately generating lead information from video engagement alone. It’s no secret that attendance at conferences like SXSW has plummeted in recent years, replaced by more events online and on YouTube. As a result, more marketers are turning to video as a way to reach out to a larger audience. According to The Freelancer’s Association, 81% of B2B marketers now plan to incorporate video in 2021. 76% of B2B marketers also plan to use video to reach out to a smaller group of targeted audiences.

    Why is it so important to embrace video marketing? There are several reasons why it’s become so popular, but the following may be the most important: growing your audience plays a major role. As people become more digitally savvy, they are changing their behavior: not only is online shopping ever-increasing, but 73% of consumers would prefer to buy from companies they know rather shop from a stranger. Additionally, millions of millennials and Gen Z-ers are eschewing traditional marketing and advertising and adopting a programmatic approach to shopping. This means that an online retailer can no longer focus on getting consumers to purchase their products and then only try to sell them; they now need to focus on marketing and crafting messages that are tailored to their needs and visiting a retailer’s social media pages isn’t the only way to reach out to their audience.

    Almost 3 billion video views were recorded in December of 2020 alone, which shows that there is an enormous demand for video content. Video marketing is a powerful tool that can help you get your name out there and connect with customers on a deeper level. If you’re not using it yet, start soon. Check out our Video Marketing page for more information about branding for your business!

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