5 Tips to Create a Perfect User Interface of Your Website

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    An effective user interface can make or break the success of your website. Learn how to create one that will make your users keep coming back!


    1. A user interface is essential for getting people to use your website.

    A user interface is the foundation of any successful website. If your user interface is confusing or difficult to use, people are going to leave your website and go somewhere else to buy what they’re looking for. So it’s important to create a user interface that is easy to use and highly functional.


    What is a user interface?

    User interfaces consist of one or more elements that determine how users interact with the website and what they can expect, such as fields to enter data, buttons to call services, forms to fill out, forms to submit, and links to pages on your website or app. Based on the type of website or application, different types of user interfaces are made to meet different needs. For example, mobile apps use a different interface than websites in the context of using them for specific functions, such as filling out forms. 


    A user interface is implemented by the website or application developer using designs and patterns. When deciding on what type of design and layout to include in your website, think about what the users need most and what would be most effective for them to use. Simple is often preferred over complicated, and jumbo layouts are often much easier to navigate than a column-width mobile phone screen.


    If you want your users to know what information is available to them, it helps to provide clear instructions regarding how to use that information. To do this, provide page numbers for pages on your website that need to be visited over one another. For example, in the homepage or navigation, provide text for each page that needs to be visited. When authors refer to a “tool bar,” what they mean is include text that reminds the user how to close or minimize the toolbar buttons on their mobile device. When writers refer to a “tool bar,” they mean text that provides an action or series of actions that users can take.

    2. Make sure your user interface is easy and pleasant to use.

    The user interface is the way the user interacts with your product or service. It’s important to make sure that the user interface is easy and pleasant to use so that your customers feel like they’re getting the best possible user experience. A pleasant user interface encourages people to use your product or service more often.

    Whenever we have a better user interface, it’s a sure sign to say that your design is more user-friendly. A simple on-page layout that doesn’t work is much more difficult to build.


    How to create a well-designed user interface?

    1. Use clean, simple designs that look great on small screens.
    2. Make sure the homepage looks good on mobile by using carousels or guides.
    3. Use clear benefits and drawbacks to help users make a decision.

    Great design on small screens is possible by having short rows, a grid system, and animating elements. 

    Consumers don’t like dealing with a lot of buzzwords. The website homepage is the first place visitors come across a product or service, so make sure it’s easy for them to understand what your business offers and how it benefits them.  The homepage can also act as your customer’s first encounter of your brand. Make sure users know how to navigate your site efficiently. They can’t see all the information available on the page right away. For example, pages with a lot of information can be split across different parts of the website, given different types of content. It’s easy for people to scan a page quickly, even without an intention to click on anything.  When your website’s user interface is optimized and pleasant to use, you won’t run into any usability problems. In fact, your users will recommend your bezel-less design to their friends and family — who will most likely be impressed by how aesthetically-pleasing the website homepage looks. Make sure your users can quickly and intuitively find whatever information they’re looking for on your website.

    3. Use visual cues to help users navigate your site.

    Your website should be easy to navigate and use. If your users have trouble finding what they’re looking for, they’ll get frustrated and leave. A great way to make your site easier to navigate is to use visual cues to help users find what they need. It’s all about making a difference with your call-to-action. Seeing what action users should take next after viewing your website is all about reinforcing the value of what you’re selling. Set up your design and build your call-to-action to encourage users to keep coming back.


    A call-to-action helps users decide whether or not they want to take certain actions on your website. A call-to-action should help change their behavior and make them take the desired action. There are quite a few call-to-actions you can use to promote your webpages, but you should always include a call-to-action that encourages users to start consuming your content for free from your website. It’s good to have a few different call-tos to present to users and keep them engaged. Each webpage should have slightly different call-tos, as it makes it easier for users to recall what to do next on the site.


    You should try and encourage users to check out as many features or services as possible. These are called preview tables, and they give users a preview of what they can expect to find when they click through. Try and use them as much as possible to make sure users get an idea of what your content is about. Beyond F.O.M.O., there are a few other things you can do to encourage your users to consume your content without them needing to purchase anything or download anything. You can add mouseovers or small icons beside the sections of content where users can download content.


    4. Include a feedback form so that users can tell you what they like or don’t like about your site in the future!

    If you want to get user feedback, you should consider adding a feedback form at the end of your landing page. This way, users can tell you what they like or don’t like about your site. This will help you improve your site for future users. If you want to get more users, you should consider incorporating discoverability optimization. It literally means, making it easy for users to find what they are looking for. 

    Check out our UI/UX page for more information on how to get Token working for your UI!


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    Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?