Pay Per Click Advertising Services
Unleash PPC Power: Dominate Digital Landscape with Targeted Traffic, Conversions, Increased Sales
Empower your brand's mission with our purpose-driven PPC advertising services: at our full-service online marketing agency, We partner exclusively with innovative brands that are making a positive impact on society and the environment. Whether you're looking to increase brand awareness, drive traffic, or boost conversions, our strategic digital solutions can help you make a meaningful difference in the world. Our expert team specializes in delivering targeted PPC campaigns that help amplify your message, achieve your marketing goals, and drive impressive sales.
Pay Per Click Advertising
Empower your brand's mission with our purpose-driven PPC advertising services: at our full-service online marketing agency, We partner exclusively with innovative brands that are making a positive impact on society and the environment. Whether you're looking to increase brand awareness, drive traffic, or boost conversions, our strategic digital solutions can help you make a meaningful difference in the world. Our expert team specializes in delivering targeted PPC campaigns that help amplify your message, achieve your marketing goals, and drive impressive sales.
Pay Per Click (PPC) Advertising Services We Offer
Keyword Research
Our comprehensive keyword research ensures that your campaigns are precisely targeted toward the right audience, resulting in better engagement & higher conversions.
Landing Pages
We create high-converting landing pages optimized for your PPC campaigns, providing a seamless user experience that encourages engagement and drives conversions.
Social Media Advertising
We offer complete social media advertising services on leading platforms such as Facebook, Instagram, Twitter, and more to drive quality traffic and conversions.
Google Analytics
Data-driven insights from Google Analytics are crucial for measuring performance. We utilize the information in optimizing PPC campaigns with actionable data.
Conversion Rate Optimization
Our top priority is delivering results for your business. We continually optimize your campaigns to improve conversion rates and maximize your ROI.
CRM & Marketing Automation
We provide a complete paid marketing solution that generates results by seamlessly integrating with your CRM and marketing automation systems.
Ads A/B Split Testing & Analysis
To deliver optimal results, we provide Ads A/B split testing to help our clients make informed decisions and achieve their desired outcomes.
Campaign Tracking & Reporting
Measuring progress and analyzing data to make informed decisions is vital. That's why we offer comprehensive campaign tracking and reporting services.
Pay Per Click (PPC) Advertsing Services We Offer
Keyword Research
Our comprehensive keyword research ensures that your campaigns are precisely targeted toward the right audience, resulting in better engagement & higher conversions.
Conversion Rate Optimization
Our top priority is delivering results for your business. We continually optimize your campaigns to improve conversion rates and maximize your ROI.
Landing Pages
We create high-converting landing pages optimized for your PPC campaigns, providing a seamless user experience that encourages engagement and drives conversions.
CRM & Marketing Automation
We provide a complete paid marketing solution that generates results by seamlessly integrating with your CRM and marketing automation systems.
Ads A/B Split Testing & Analysis
To deliver optimal results, we provide Ads A/B split testing to help our clients make informed decisions and achieve their desired outcomes.
Social Media Advertising
We offer complete social media advertising services on leading platforms such as Facebook, Instagram, Twitter, and more to drive quality traffic and conversions.
Google Analytics
Data-driven insights from Google Analytics are crucial for measuring performance. We utilize the information in optimizing PPC campaigns with actionable data.
Campaign Tracking & Reporting
Measuring progress and analyzing data to make informed decisions is vital. That's why we offer comprehensive campaign tracking and reporting services.
Our Targeted Paid Advertising Campaign Is Useful When...
Specific Creative Projects
For accomplishing a one-of-a-kind creative project, like designing a new website or crafting a marketing video, tailored PPC advertising can help you reach target audience to accomplish your goals.
Improving User Experience
To enhance the user experience, performance, and user-friendliness of your website, personalized PPC advertising can enable you to reach your intended audience and accomplish your objectives.
Fixed Scope Deliverables
When you have a specific project in mind, such as a website overhaul or a marketing video, personalized PPC advertising can help you market that particular deliverable to your target audience.
Multiple Marketing Projects
When you need to complete various marketing initiatives without being bound to an ongoing contract, personalized PPC advertising can provide a flexible solution that can be tailored to your specific needs.
Features of Our Pay Per Click Advertising and Management Services
Defined Scope and Purpose
Our PPC services are designed with a clear scope and objective to ensure that your campaigns target the appropriate audience, generating relevant traffic for your business.
Timeline Bound
Our PPC services are time-bound, with a definite timeline for delivery, ensuring that your campaigns are launched promptly and deliver results within the specified timeframe.
Unique Deliverables
We provide unique deliverables that are tailored to your specific needs, ensuring that your paid advertising campaigns stand out from the crowd and deliver maximum impact.
Fixed Cost
We believe in price transparency. That’s why our PPC services are offered at a fixed cost, eliminating any hidden costs and providing complete transparency in pricing.
PPC Marketing & Management Overview
PPC advertising delivers top-page visibility instantly, and with clear business goals, a set budget, selected keywords, and effective landing pages, you can go live with your Paid Advertising campaign. It's highly targeted, and your site appears only when people search for your selected keywords. You have complete control over your advertising, including what, where, when, and your budget, ensuring optimized results. Contact us to learn more about how our PPC services can benefit your business.
Why Token Creative Services for Pay Per Click Advertising?
If you're looking to transform your marketing and drive more sales, our advertising and PPC management services are an excellent choice. As one of our core services, we have the expertise and experience needed to advise you on what you need to do to create profitable ad campaigns.
Our team of consultants works closely with you to understand your business, target audience, and unique selling points. Using this information, we develop customized advertising and PPC strategies that are tailored to your specific needs and goals.
With our help, you can see great success in driving more sales and achieving higher ROI. We pride ourselves on our commitment to delivering tangible results and helping our clients achieve their business objectives.
Don't settle for mediocre advertising results. Partner with Token Creative Services and take your marketing to the next level. Contact us today to learn more about how our advertising and Pay Per Click management services can help you drive more sales and achieve your business goals.
Our Process for a Successful Pay Per Click Advertising Campaign
Defining Your Goals
The first step to a successful PPC campaign is defining your goals and desired outcomes upfront. By understanding your objectives, we can choose the right advertising platforms and formats that align with your unique marketing needs. We work closely with you to ensure our strategies are tailored to your business and target audience.
Keyword Research
Our next step is to optimize your advertising campaign by conducting thorough keyword research. Our team analyzes thousands of keywords, considering factors such as search traffic, competition, and costs. This enables us to select the best keywords and filter out negative ones, ensuring that your ad budget is directed toward qualified traffic and leads.
Account Setup
We handle every aspect of account setup, including campaign and ad group creation, testing ad copy, selecting appropriate match types, setting up extensions, optimizing bids, tracking goals, implementing call tracking, designing captivating display and remarketing ads, excluding irrelevant keywords, and targeting the right audience for your brand.
Analyze Competition
As your marketing agency, we thoroughly analyze your competitors' online advertising efforts. By identifying their strengths and weaknesses, we develop a smarter and more accurate approach for your campaign and ad copies. This strategic advantage sets you apart from your top competitors in the market and helps you achieve better results.
Ad Creation
We create compelling headlines and ad copy, organize ad groups effectively, select the most relevant keywords, and target the right audience. Through rigorous A/B testing, we identify the ads that generate the maximum impact.
Monitor & Optimize
We continuously monitor ad campaign performance, by tracking key metrics like CTR, conversion rates, and cost per acquisition. Based on this data, we optimize campaigns by refining targeting, adjusting bids, and enhancing landing pages.
Report Creation
We provide regular reports that offer insights into your PPC campaign performance. Our reports include key metrics, analysis of trends, and actionable recommendations to ensure transparency and keep you informed about the progress of your campaigns.
Communication
We prioritize continuous communication with our clients, keeping them informed about the status of their PPC campaigns. Through timely updates, performance insights, and key metric reports, we provide a clear picture of campaign progress.
Words from Our Clients
TokenCS knows their stuff well, they understand their strength and capabilities, and most importantly they promise you what they can do. They have helped us grow our apparel brand to the next level by helping us reach our target audience around Canada with their tailored PPC strategies. Our sales have skyrocketed since collaborating with them.
Curtis Anderson
TokenCS has a profound understanding of who we are as a people-focused organization and how we want to present ourselves. They genuinely comprehend the message we aim to convey, not just in our PPC campaigns but overall. Their ability to capture our essence and align it with our brand identity is truly commendable.
James Adams / General Manager
They're a youthful team with a fresh perspective on marketing, making it a revitalizing experience for us. We appreciate their unique approach to the job, which sets them apart from conventional agencies that lack a genuine commitment to our prosperity. Their ability to captivate our desired audience has left us thoroughly impressed.
Jacob Mathews / Sales Manager
Some of Our Advertising Clients
We have partnered with companies across multiple industries to help them solve their biggest challenges. From improving marketing and sales performance to revolutionizing their website and brand — we’ve done it all.
NaturalSci Reg
Prior to our partnership, the brand achieved notable success through its referral process and strategic alliances. However, generating inbound leads posed a challenge. To address this, we implemented a multi-faceted approach centered around a clean, professional, and informative website design. Our tailored and targeted strategies for paid advertising campaigns were instrumental in attracting high-quality leads to the site.
Windtek Windows & Doors
Windtek, a top Canadian windows and doors manufacturer, wanted to enhance its social media advertising. We crafted compelling ad creatives highlighting their durable, energy-efficient products. With precise audience targeting based on demographics and interests, we reached customers across Canada seeking quality windows and doors. Vigilant monitoring and data-driven optimizations maximized campaign performance and ROI.
FitFlex Gym
FitFlex Gym, a premium fitness center, needed to optimize its online advertising to boost gym memberships. Through market research, captivating ad creatives, and compelling copy highlighting membership benefits, we successfully improved online advertising performance and increased gym membership sign-ups. Our PPC strategy helped drive targeted traffic to their website and generate a significant increase in membership sign-ups.
Wanderlust Travel Agency
Wanderlust Travel Agency, a luxury travel specialist, partnered with us to optimize their brand awareness, lead generation and increase bookings for their unique travel packages. By creating compelling ad creatives and implementing precise conversion tracking, we achieved remarkable results. Their bookings and conversions increased significantly, resulting in a strong return on investment (ROI) for Wanderlust Travel Agency.
Pricing : Our Packages for PPC Services
| PPC Packages | Starter | Pro | Advanced |
|---|---|---|---|
| Setting Up Account | |||
| ✅ | ✅ | ✅ | |
| Bing | ❌ | ✅ | ✅ |
| ❌ | ❌ | ✅ | |
| Setting Up Campaign | |||
| Keyword Research | ✅ | ✅ | ✅ |
| Ad Copy Development | ✅ | ✅ | ✅ |
| Setting Up Bid | ✅ | ✅ | ✅ |
| Landing Page Recommendations | ✅ | ✅ | ✅ |
| Conversion Tracking Code Implementation | ✅ | ✅ | ✅ |
| Ad Optimization | |||
| Text Ads | ✅ | ✅ | ✅ |
| Image Ads | ❌ | 2 | 4 |
| Remarketing Ads | ❌ | ✅ | ✅ |
| Interest-Based Ads | ❌ | ❌ | ✅ |
| Topic Targeting | ❌ | ❌ | ✅ |
| Placement Sites Targeting | ❌ | ✅ | ✅ |
| PPC Maintenance | |||
| Landing Page Optimization | ✅ | ✅ | ✅ |
| New Landing Page Creation | ✅ | ✅ | ✅ |
| A/B Testing | ❌ | ✅ | ✅ |
| CTR Analysis | ✅ | ✅ | ✅ |
| Keyword Refinements (If Required) | ✅ | ✅ | ✅ |
| Bid Refinements (If Required) | ✅ | ✅ | ✅ |
| Reporting Techniques | |||
| Weekly Work Reports | ✅ | ✅ | ✅ |
| Weekly Capaign Performance Report | ✅ | ✅ | ✅ |
| Support | |||
| Email & Chat | ✅ | ✅ | ✅ |
| Call | ❌ | ✅ | ✅ |
What this type of engagement might look like
At Token Creative Services, we understand the importance of collaboration when it comes to developing advertising strategies that deliver tangible results and increased profit. That's why we work closely with key stakeholders to fully understand your business, customers, and unique selling points.
By working together, we create targeted ad campaigns that generate inbound leads, increasing conversion rates of clicks to leads. Our focus on these crucial aspects of your business, combined with our strong communication skills, sets us apart as the leading advertising marketing agency.
We take pride in our ability to develop customized advertising solutions that cater to your specific business needs. Whether you're looking to boost your online presence or increase your ROI, our team of experts can help you achieve your goals quickly and effectively.
Don't settle for mediocre results. Partner with Token Creative Services and take your advertising strategy to the next level. Contact us today to learn more about how we can help you achieve real results and increased profit.
Frequently Asked Questions (FAQs)
Pay-per-click (PPC) is a form of internet advertising focused on sending people from an ad to a website. In this model, the advertiser pays the publisher (like Google) when the ad is physically clicked. It costs nothing for people to see this ad alone, which typically gets you a better use out of your budget.
PPC advertising is a "pay what you want" service, which means you can change your budget each month to suit your needs.
The average cost per click in Google Ads is between $1 and $2 on the Search Network. The average CPC on the Display Network is under $1. The most expensive keywords in Google Ads and Bing Ads cost $50 or more per click. Generally, small-to-midsized companies will spend $9000 to $10,000 per month on Google Ads, which doesn't include additional costs, like software.
However, you should keep in mind what you're getting for your investment. Typically, with a hands-on, strategic PPC agency, your ad spent budget will be close to the amount you will spend on management fees with your agency.
Yes, if you are a registered non-profit then you are in luck! Token partners with Google to offer prospective businesses up to $10,000/month in free monthly ads budget.
Contact us today to get stated!
There are a few factors that be contribute to your ads appearing "missing":
- Budget: If your campaign’s daily budget is not large enough to capture 100% of daily search volume, your ads are being limited by Google in an effort to stay within your ad budget. If you’re campaigns are losing impressions due to budget, this is a likely reason you are not seeing your ad.
- Ad Rank: Similar to budget, if your keyword's ad rank is low your ads will not show for 100% of daily search volume.
- Keyword: This may seem obvious, but the keyword being searched must be in the account. Double checking is always a good idea as it only takes a second.
- Bid Adjustments (Time/Day): If your campaigns are set to be offline during certain days/hours you won't see your ads during those times.
- Bid Adjustments (Device): If you're searching on a mobile device you may not see your ads due to bid adjustments that limit mobile traffic.
If Google search is a cost-effective network for you then we absolutely recommend advertising on Bing’s search network. We typically see very similar performance from Bing, just at a lower volume (~75% lower) and frequently see more cost effective traffic from Bing than Google.
YES! PPC can be extremely effective for small budgets. You can use PPC to target visitors at all stages of the buying funnel. Start by focusing on the key words people type in when they are ready to buy. PPC is a flexible "pay what you want" kind of service, so you can always get your money's worth.
Essentially, PPC and CPC are two sides of the same coin. PPC is a specific marketing channel or approach, while CPC is a performance metric. In some cases, it's helpful to actually increase your cost per click if it will help you reach a more qualified audience or if it will help you rank above key competitors.
Still have questions about how PPC works or what to expect? Connect with our advertising experts for a 1:1 session. Or download our PPC brochure and learn on your own time.
PPC Marketing & Management Overview
PPC advertising delivers top-page visibility instantly, and with clear business goals, a set budget, selected keywords, and effective landing pages, you can go live with your Paid Advertising campaign. It's highly targeted, and your site appears only when people search for your selected keywords. You have complete control over your advertising, including what, where, when, and your budget, ensuring optimized results. Contact us to learn more about how our PPC services can benefit your business.
Why Token Creative Services For Pay Per Click Advertising?
If you're looking to transform your marketing and drive more sales, our advertising and PPC management services are an excellent choice. As one of our core services, we have the expertise and experience needed to advise you on what you need to do to create profitable ad campaigns.
Our team of consultants works closely with you to understand your business, target audience, and unique selling points. Using this information, we develop customized advertising and PPC strategies that are tailored to your specific needs and goals.
With our help, you can see great success in driving more sales and achieving higher ROI. We pride ourselves on our commitment to delivering tangible results and helping our clients achieve their business objectives.
Don't settle for mediocre advertising results. Partner with Token Creative Services and take your marketing to the next level. Contact us today to learn more about how our advertising and PPC management services can help you drive more sales and achieve your business goals.
Words from Our Clients
TokenCS knows their stuff well, they understand their strength and capabilities, and most importantly they promise you what they can do. They have helped us grow our apparel brand to the next level by helping us reach our target audience around Canada with their tailored PPC strategies. Our sales have skyrocketed since collaborating with them.
Curtis Anderson
TokenCS has a profound understanding of who we are as a people-focused organization and how we want to present ourselves. They genuinely comprehend the message we aim to convey, not just in our PPC campaigns but overall. Their ability to capture our essence and align it with our brand identity is truly commendable.
James Adams / General Manager
They're a youthful team with a fresh perspective on marketing, making it a revitalizing experience for us. We appreciate their unique approach to the job, which sets them apart from conventional agencies that lack a genuine commitment to our prosperity. Their ability to captivate our desired audience has left us thoroughly impressed.
Jacob Mathews / Sales Manager
What this type of engagement might look like
At Token Creative Services, we understand the importance of collaboration when it comes to developing advertising strategies that deliver tangible results and increased profit. That's why we work closely with key stakeholders to fully understand your business, customers, and unique selling points.
By working together, we create targeted ad campaigns that generate inbound leads, increasing conversion rates of clicks to leads. Our focus on these crucial aspects of your business, combined with our strong communication skills, sets us apart as the leading advertising marketing agency.
We take pride in our ability to develop customized advertising solutions that cater to your specific business needs. Whether you're looking to boost your online presence or increase your ROI, our team of experts can help you achieve your goals quickly and effectively.
Don't settle for mediocre results. Partner with Token Creative Services and take your advertising strategy to the next level. Contact us today to learn more about how we can help you achieve real results and increased profit.
Frequently Asked Questions (FAQs)
Pay-per-click (PPC) is a form of internet advertising focused on sending people from an ad to a website. In this model, the advertiser pays the publisher (like Google) when the ad is physically clicked. It costs nothing for people to see this ad alone, which typically gets you a better use out of your budget.
PPC advertising is a "pay what you want" service, which means you can change your budget each month to suit your needs.
The average cost per click in Google Ads is between $1 and $2 on the Search Network. The average CPC on the Display Network is under $1. The most expensive keywords in Google Ads and Bing Ads cost $50 or more per click. Generally, small-to-midsized companies will spend $9000 to $10,000 per month on Google Ads, which doesn't include additional costs, like software.
However, you should keep in mind what you're getting for your investment. Typically, with a hands-on, strategic PPC agency, your ad spent budget will be close to the amount you will spend on management fees with your agency.
Yes, if you are a registered non-profit then you are in luck! Token partners with Google to offer prospective businesses up to $10,000/month in free monthly ads budget.
Contact us today to get stated!
There are a few factors that be contribute to your ads appearing "missing":
- Budget: If your campaign’s daily budget is not large enough to capture 100% of daily search volume, your ads are being limited by Google in an effort to stay within your ad budget. If you’re campaigns are losing impressions due to budget, this is a likely reason you are not seeing your ad.
- Ad Rank: Similar to budget, if your keyword's ad rank is low your ads will not show for 100% of daily search volume.
- Keyword: This may seem obvious, but the keyword being searched must be in the account. Double checking is always a good idea as it only takes a second.
- Bid Adjustments (Time/Day): If your campaigns are set to be offline during certain days/hours you won't see your ads during those times.
- Bid Adjustments (Device): If you're searching on a mobile device you may not see your ads due to bid adjustments that limit mobile traffic.
If Google search is a cost-effective network for you then we absolutely recommend advertising on Bing’s search network. We typically see very similar performance from Bing, just at a lower volume (~75% lower) and frequently see more cost effective traffic from Bing than Google.
YES! PPC can be extremely effective for small budgets. You can use PPC to target visitors at all stages of the buying funnel. Start by focusing on the key words people type in when they are ready to buy. PPC is a flexible "pay what you want" kind of service, so you can always get your money's worth.
Essentially, PPC and CPC are two sides of the same coin. PPC is a specific marketing channel or approach, while CPC is a performance metric. In some cases, it's helpful to actually increase your cost per click if it will help you reach a more qualified audience or if it will help you rank above key competitors.
Still have questions about how PPC works or what to expect? Connect with our advertising experts for a 1:1 session. Or download our PPC brochure and learn on your own time.
Awesome Advertising Content
Ready to learn more? Check out the latest in Advertising content we are relaxing:
The Value of PPC: Pros and Cons for SMBs Unveiled
Revamp Your 2024 Strategy with 8 Game-Changing PPC Trends
Revolutionizing Advertising Campaigns with Generative AI
Other Services
Project engagements put the Token team to work for you. Our skilled team of PPC Advertising experts put their experience and passion to work to complete your projects, big and small, simple or complex in nature.
Attract your ideal customers with targeted ads and maximize your ROI with our PPC expertise.
Engage and captivate your audience with high-quality video content that tells your brand's story.
Enhance your user experience and create a visually stunning website with our expert UI/UX design services.
Build a unique and memorable brand identity that stands out in a crowded market with our branding services.
Optimize your online presence by increasing your online visibility and drive traffic with our customized SEO strategies.
Build a strong social media presence and connect with your audience on platforms that matter to them.
Create a professional and functional website that reflects your brand and meets your business needs.
Maximize your online sales potential with our e-commerce solutions that are tailored to your business.
Attract your ideal customers with targeted ads and maximize your ROI with our PPC expertise.
Increase your online visibility and drive traffic to your website with our customized SEO strategies.
Engage and captivate your audience with high-quality video content that tells your brand's story.
Build a strong social media presence and connect with your audience on platforms that matter to them.
Create a professional and functional website that reflects your brand and meets your business needs.
Enhance your user experience and create a visually stunning website with our expert UI/UX design services.
Build a unique and memorable brand identity that stands out in a crowded market with our branding services.
Maximize your online sales potential with our e-commerce solutions that are tailored to your business.
Let Us help you!
Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?
Follow us for more helpful content.
Let Us help you!
Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?