Case Study | Apex Law Partners
Case Study | Apex Law Partners



Project Overview
Apex Law Partners, a mid-sized law firm specializing in employment law, personal injury, and family law, approached Token Creative Services to enhance their digital presence and streamline client acquisition. While the firm had a strong reputation in their local market, they faced challenges with low website traffic, a lack of marketing strategy, and outdated branding that didn’t reflect their expertise.
Token Creative Services crafted a comprehensive plan to modernize Apex Law’s digital presence, attract new clients, and improve engagement with their target audience.
Project Overview
Apex Law Partners, a mid-sized law firm specializing in employment law, personal injury, and family law, approached Token Creative Services to enhance their digital presence and streamline client acquisition. While the firm had a strong reputation in their local market, they faced challenges with low website traffic, a lack of marketing strategy, and outdated branding that didn’t reflect their expertise.
Token Creative Services crafted a comprehensive plan to modernize Apex Law’s digital presence, attract new clients, and improve engagement with their target audience.
Pain Points
- Outdated Website:
- The website lacked mobile responsiveness and had slow loading times, leading to high bounce rates.
- Key information like services and contact details was hard to find, frustrating potential clients.
- Low Online Visibility:
- Apex Law wasn’t ranking on search engines for competitive keywords, making it hard for new clients to discover their services.
- Minimal Client Engagement:
- The firm had no active social media presence and no email marketing strategy to stay connected with clients.
Pain Points
- Outdated Website:
- The website lacked mobile responsiveness and had slow loading times, leading to high bounce rates.
- Key information like services and contact details was hard to find, frustrating potential clients.
- Low Online Visibility:
- Apex Law wasn’t ranking on search engines for competitive keywords, making it hard for new clients to discover their services.
- Minimal Client Engagement:
- The firm had no active social media presence and no email marketing strategy to stay connected with clients.

Methods
1. Website Redesign
- Developed a modern, mobile-friendly website with a professional design that reflected the firm’s expertise.
- Added easy navigation, a live chat feature, and detailed service pages tailored to each practice area.
- Implemented secure online consultation booking for a seamless client experience.
2. Search Engine Optimization (SEO)
- Conducted extensive keyword research focused on phrases like “employment lawyer near me” and “family law services.”
- Added location-specific SEO strategies to target nearby clients effectively.
- Published blog posts and FAQs on trending legal topics to boost organic search rankings.
3. Social Media and Content Marketing
- Created LinkedIn, Facebook, and Instagram profiles with consistent branding.
- Shared client success stories, legal advice, and community involvement updates to build trust and engagement.
- Developed downloadable resources, such as “Top 5 Questions to Ask Your Employment Lawyer,” to capture leads.
4. Targeted Advertising
- Launched Google Ads campaigns targeting high-intent keywords to drive traffic to specific service pages.
- Ran Facebook and Instagram ads promoting free consultations, achieving a low cost-per-click (CPC) rate.
5. Email Marketing
- Designed an email newsletter to keep clients informed about legal updates and firm news.
- Implemented automated follow-up emails for consultation inquiries to improve conversion rates.
Methods
1. Website Redesign
- Developed a modern, mobile-friendly website with a professional design that reflected the firm’s expertise.
- Added easy navigation, a live chat feature, and detailed service pages tailored to each practice area.
- Implemented secure online consultation booking for a seamless client experience.
2. Search Engine Optimization (SEO)
- Conducted extensive keyword research focused on phrases like “employment lawyer near me” and “family law services.”
- Added location-specific SEO strategies to target nearby clients effectively.
- Published blog posts and FAQs on trending legal topics to boost organic search rankings.
3. Social Media and Content Marketing
- Created LinkedIn, Facebook, and Instagram profiles with consistent branding.
- Shared client success stories, legal advice, and community involvement updates to build trust and engagement.
- Developed downloadable resources, such as “Top 5 Questions to Ask Your Employment Lawyer,” to capture leads.
4. Targeted Advertising
- Launched Google Ads campaigns targeting high-intent keywords to drive traffic to specific service pages.
- Ran Facebook and Instagram ads promoting free consultations, achieving a low cost-per-click (CPC) rate.
5. Email Marketing
- Designed an email newsletter to keep clients informed about legal updates and firm news.
- Implemented automated follow-up emails for consultation inquiries to improve conversion rates.
Results
- Website Performance:
- Website traffic increased by 350%, with a 25% boost in average session duration.
- The new consultation booking system led to a 30% increase in appointments.
- Lead Generation:
- The firm’s Google Ads campaigns achieved a 4% conversion rate, generating over 500 qualified leads in six months.
- Email campaigns had a 40% open rate and a 15% click-through rate, well above industry averages.
- Social Media Growth:
- Apex Law gained over 10,000 followers across LinkedIn and Instagram, with posts consistently reaching 50,000+ users monthly.
- Engagement on Facebook ads achieved a 6% rate, driving more website visits and consultation requests.
- Improved Brand Presence:
- Apex Law ranked in the top 3 search results for key local terms like “employment lawyer [City].”
- The firm’s professional and approachable online presence now reflects their reputation for excellence.
Results
- Website Performance:
- Website traffic increased by 350%, with a 25% boost in average session duration.
- The new consultation booking system led to a 30% increase in appointments.
- Lead Generation:
- The firm’s Google Ads campaigns achieved a 4% conversion rate, generating over 500 qualified leads in six months.
- Email campaigns had a 40% open rate and a 15% click-through rate, well above industry averages.
- Social Media Growth:
- Apex Law gained over 10,000 followers across LinkedIn and Instagram, with posts consistently reaching 50,000+ users monthly.
- Engagement on Facebook ads achieved a 6% rate, driving more website visits and consultation requests.
- Improved Brand Presence:
- Apex Law ranked in the top 3 search results for key local terms like “employment lawyer [City].”
- The firm’s professional and approachable online presence now reflects their reputation for excellence.



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