Case Study | Apex Law Partners

Case Study | Apex Law Partners

Apex Law Partners Case study
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ProjectOverview_WU

Project Overview

Apex Law Partners, a mid-sized law firm specializing in employment law, personal injury, and family law, approached Token Creative Services to enhance their digital presence and streamline client acquisition. While the firm had a strong reputation in their local market, they faced challenges with low website traffic, a lack of marketing strategy, and outdated branding that didn’t reflect their expertise.

Token Creative Services crafted a comprehensive plan to modernize Apex Law’s digital presence, attract new clients, and improve engagement with their target audience.

Project Overview

Apex Law Partners, a mid-sized law firm specializing in employment law, personal injury, and family law, approached Token Creative Services to enhance their digital presence and streamline client acquisition. While the firm had a strong reputation in their local market, they faced challenges with low website traffic, a lack of marketing strategy, and outdated branding that didn’t reflect their expertise.

Token Creative Services crafted a comprehensive plan to modernize Apex Law’s digital presence, attract new clients, and improve engagement with their target audience.

PainPoints_WU

Pain Points

  1. Outdated Website:
    • The website lacked mobile responsiveness and had slow loading times, leading to high bounce rates.
    • Key information like services and contact details was hard to find, frustrating potential clients.
  2. Low Online Visibility:
    • Apex Law wasn’t ranking on search engines for competitive keywords, making it hard for new clients to discover their services.
  3. Minimal Client Engagement:
    • The firm had no active social media presence and no email marketing strategy to stay connected with clients.

Pain Points

  1. Outdated Website:
    • The website lacked mobile responsiveness and had slow loading times, leading to high bounce rates.
    • Key information like services and contact details was hard to find, frustrating potential clients.
  2. Low Online Visibility:
    • Apex Law wasn’t ranking on search engines for competitive keywords, making it hard for new clients to discover their services.
  3. Minimal Client Engagement:
    • The firm had no active social media presence and no email marketing strategy to stay connected with clients.
Apex Law Partners Lawyers
Methods_WU

Methods

1. Website Redesign

  • Developed a modern, mobile-friendly website with a professional design that reflected the firm’s expertise.
  • Added easy navigation, a live chat feature, and detailed service pages tailored to each practice area.
  • Implemented secure online consultation booking for a seamless client experience.

2. Search Engine Optimization (SEO)

  • Conducted extensive keyword research focused on phrases like “employment lawyer near me” and “family law services.”
  • Added location-specific SEO strategies to target nearby clients effectively.
  • Published blog posts and FAQs on trending legal topics to boost organic search rankings.

3. Social Media and Content Marketing

  • Created LinkedIn, Facebook, and Instagram profiles with consistent branding.
  • Shared client success stories, legal advice, and community involvement updates to build trust and engagement.
  • Developed downloadable resources, such as “Top 5 Questions to Ask Your Employment Lawyer,” to capture leads.

4. Targeted Advertising

  • Launched Google Ads campaigns targeting high-intent keywords to drive traffic to specific service pages.
  • Ran Facebook and Instagram ads promoting free consultations, achieving a low cost-per-click (CPC) rate.

5. Email Marketing

  • Designed an email newsletter to keep clients informed about legal updates and firm news.
  • Implemented automated follow-up emails for consultation inquiries to improve conversion rates.

Methods

1. Website Redesign

  • Developed a modern, mobile-friendly website with a professional design that reflected the firm’s expertise.
  • Added easy navigation, a live chat feature, and detailed service pages tailored to each practice area.
  • Implemented secure online consultation booking for a seamless client experience.

2. Search Engine Optimization (SEO)

  • Conducted extensive keyword research focused on phrases like “employment lawyer near me” and “family law services.”
  • Added location-specific SEO strategies to target nearby clients effectively.
  • Published blog posts and FAQs on trending legal topics to boost organic search rankings.

3. Social Media and Content Marketing

  • Created LinkedIn, Facebook, and Instagram profiles with consistent branding.
  • Shared client success stories, legal advice, and community involvement updates to build trust and engagement.
  • Developed downloadable resources, such as “Top 5 Questions to Ask Your Employment Lawyer,” to capture leads.

4. Targeted Advertising

  • Launched Google Ads campaigns targeting high-intent keywords to drive traffic to specific service pages.
  • Ran Facebook and Instagram ads promoting free consultations, achieving a low cost-per-click (CPC) rate.

5. Email Marketing

  • Designed an email newsletter to keep clients informed about legal updates and firm news.
  • Implemented automated follow-up emails for consultation inquiries to improve conversion rates.
Results_WU

Results

  1. Website Performance:
    • Website traffic increased by 350%, with a 25% boost in average session duration.
    • The new consultation booking system led to a 30% increase in appointments.
  2. Lead Generation:
    • The firm’s Google Ads campaigns achieved a 4% conversion rate, generating over 500 qualified leads in six months.
    • Email campaigns had a 40% open rate and a 15% click-through rate, well above industry averages.
  3. Social Media Growth:
    • Apex Law gained over 10,000 followers across LinkedIn and Instagram, with posts consistently reaching 50,000+ users monthly.
    • Engagement on Facebook ads achieved a 6% rate, driving more website visits and consultation requests.
  4. Improved Brand Presence:
    • Apex Law ranked in the top 3 search results for key local terms like “employment lawyer [City].”
    • The firm’s professional and approachable online presence now reflects their reputation for excellence.

Results

  1. Website Performance:
    • Website traffic increased by 350%, with a 25% boost in average session duration.
    • The new consultation booking system led to a 30% increase in appointments.
  2. Lead Generation:
    • The firm’s Google Ads campaigns achieved a 4% conversion rate, generating over 500 qualified leads in six months.
    • Email campaigns had a 40% open rate and a 15% click-through rate, well above industry averages.
  3. Social Media Growth:
    • Apex Law gained over 10,000 followers across LinkedIn and Instagram, with posts consistently reaching 50,000+ users monthly.
    • Engagement on Facebook ads achieved a 6% rate, driving more website visits and consultation requests.
  4. Improved Brand Presence:
    • Apex Law ranked in the top 3 search results for key local terms like “employment lawyer [City].”
    • The firm’s professional and approachable online presence now reflects their reputation for excellence.
Apex Law Partners case research
Apex Law Partners employment contract audit
Apex Law Partners employment agreement
Closing_WU

Closing

Apex Law Partners wanted to grow their client base and build a stronger connection with their community. Token Creative Services delivered a tailored digital strategy that modernized their website, expanded their online presence, and increased client engagement.

As a result, Apex Law now enjoys higher visibility, more leads, and a stronger reputation as a trusted legal partner in their market.

Closing

Apex Law Partners wanted to grow their client base and build a stronger connection with their community. Token Creative Services delivered a tailored digital strategy that modernized their website, expanded their online presence, and increased client engagement.

As a result, Apex Law now enjoys higher visibility, more leads, and a stronger reputation as a trusted legal partner in their market.

Apex Law Partners employer tax audit
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Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?

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Let Us help you!

Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?