Case Study | AquaFlow Plumbing Services
Case Study | AquaFlow Plumbing Services
Project Overview
AquaFlow Plumbing Services, a family-owned plumbing company offering residential and commercial plumbing solutions, approached Token Creative Services for help. The company had been in business for over a decade but was struggling to attract new customers and maintain a steady flow of leads. Their outdated digital presence and lack of online marketing were barriers to growth.
Token Creative Services developed a data-driven digital strategy to enhance AquaFlow’s brand visibility, drive more traffic, and increase customer inquiries.
Project Overview
AquaFlow Plumbing Services, a family-owned plumbing company offering residential and commercial plumbing solutions, approached Token Creative Services for help. The company had been in business for over a decade but was struggling to attract new customers and maintain a steady flow of leads. Their outdated digital presence and lack of online marketing were barriers to growth.
Token Creative Services developed a data-driven digital strategy to enhance AquaFlow’s brand visibility, drive more traffic, and increase customer inquiries.
Pain Points
- Ineffective Online Presence:
- AquaFlow’s website was outdated, with slow loading times and limited information about their services.
- The lack of online booking options and poor mobile responsiveness deterred potential customers.
- Poor Local Search Rankings:
- AquaFlow wasn’t appearing in local search results for high-demand services like “water heater repair” and “emergency plumber.”
- Limited Customer Engagement:
- They had minimal social media activity and no structured way to engage with past or potential clients.
Pain Points
- Ineffective Online Presence:
- AquaFlow’s website was outdated, with slow loading times and limited information about their services.
- The lack of online booking options and poor mobile responsiveness deterred potential customers.
- Poor Local Search Rankings:
- AquaFlow wasn’t appearing in local search results for high-demand services like “water heater repair” and “emergency plumber.”
- Limited Customer Engagement:
- They had minimal social media activity and no structured way to engage with past or potential clients.
Methods
1. Website Redesign
- Created a modern, mobile-friendly website with a sleek, professional design.
- Improved navigation and added a service-specific landing page for each offering, such as “Drain Cleaning” and “Sewer Line Repair.”
- Integrated an online booking system and live chat to enhance customer convenience.
2. Local SEO Optimization
- Conducted keyword research to target local terms like “plumber in [City]” and “24/7 plumbing services.”
- Optimized AquaFlow’s Google Business Profile with updated information, high-quality photos, and customer reviews.
- Published local-focused blogs like “5 Signs You Need Emergency Plumbing Services.”
3. Social Media Marketing
- Built a strong presence on Facebook, Instagram, and LinkedIn with consistent branding.
- Shared engaging posts, including plumbing tips, seasonal maintenance advice, and customer success stories.
- Ran targeted social media ads promoting discounts and emergency services.
4. Pay-Per-Click (PPC) Campaigns
- Designed geo-targeted Google Ads campaigns to capture high-intent traffic for key services.
- Focused on terms like “same-day plumbing repair” and “affordable plumber near me.”
5. Reputation Management
- Encouraged satisfied customers to leave reviews on Google and Yelp to build trust.
- Monitored and responded to reviews to maintain a professional image.
Methods
1. Website Redesign
- Created a modern, mobile-friendly website with a sleek, professional design.
- Improved navigation and added a service-specific landing page for each offering, such as “Drain Cleaning” and “Sewer Line Repair.”
- Integrated an online booking system and live chat to enhance customer convenience.
2. Local SEO Optimization
- Conducted keyword research to target local terms like “plumber in [City]” and “24/7 plumbing services.”
- Optimized AquaFlow’s Google Business Profile with updated information, high-quality photos, and customer reviews.
- Published local-focused blogs like “5 Signs You Need Emergency Plumbing Services.”
3. Social Media Marketing
- Built a strong presence on Facebook, Instagram, and LinkedIn with consistent branding.
- Shared engaging posts, including plumbing tips, seasonal maintenance advice, and customer success stories.
- Ran targeted social media ads promoting discounts and emergency services.
4. Pay-Per-Click (PPC) Campaigns
- Designed geo-targeted Google Ads campaigns to capture high-intent traffic for key services.
- Focused on terms like “same-day plumbing repair” and “affordable plumber near me.”
5. Reputation Management
- Encouraged satisfied customers to leave reviews on Google and Yelp to build trust.
- Monitored and responded to reviews to maintain a professional image.
Results
- Website Performance:
- Website traffic increased by 325%, with a 40% boost in online bookings through the new system.
- Bounce rates dropped by 45%, and the average session duration increased by 30%.
- Lead Generation:
- Google Ads campaigns delivered a 6.5% conversion rate, generating over 250 leads in four months.
- Cost-per-click (CPC) averaged $1.50, significantly lower than the industry benchmark.
- Local SEO Success:
- AquaFlow ranked in the top three search results for competitive keywords like “emergency plumber [City].”
- Their Google Business Profile views increased by 400%, resulting in a surge in direct calls and inquiries.
- Social Media Growth:
- AquaFlow gained 3,000+ followers across social media platforms, with posts consistently reaching over 40,000 users monthly.
- Social media campaigns generated a 20% increase in website traffic and inquiries.
- Enhanced Reputation:
- The firm’s Google review score improved to 4.9/5, with over 150 new positive reviews.
- Responding to reviews helped build trust and loyalty among customers.
Results
- Website Performance:
- Website traffic increased by 325%, with a 40% boost in online bookings through the new system.
- Bounce rates dropped by 45%, and the average session duration increased by 30%.
- Lead Generation:
- Google Ads campaigns delivered a 6.5% conversion rate, generating over 250 leads in four months.
- Cost-per-click (CPC) averaged $1.50, significantly lower than the industry benchmark.
- Local SEO Success:
- AquaFlow ranked in the top three search results for competitive keywords like “emergency plumber [City].”
- Their Google Business Profile views increased by 400%, resulting in a surge in direct calls and inquiries.
- Social Media Growth:
- AquaFlow gained 3,000+ followers across social media platforms, with posts consistently reaching over 40,000 users monthly.
- Social media campaigns generated a 20% increase in website traffic and inquiries.
- Enhanced Reputation:
- The firm’s Google review score improved to 4.9/5, with over 150 new positive reviews.
- Responding to reviews helped build trust and loyalty among customers.
Closing
Closing
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Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?