Case Study | AquaFlow Plumbing Services

Case Study | AquaFlow Plumbing Services

AquaFlow Plumbing Services case study
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ProjectOverview_WU

Project Overview

AquaFlow Plumbing Services, a family-owned plumbing company offering residential and commercial plumbing solutions, approached Token Creative Services for help. The company had been in business for over a decade but was struggling to attract new customers and maintain a steady flow of leads. Their outdated digital presence and lack of online marketing were barriers to growth.

Token Creative Services developed a data-driven digital strategy to enhance AquaFlow’s brand visibility, drive more traffic, and increase customer inquiries.

Project Overview

AquaFlow Plumbing Services, a family-owned plumbing company offering residential and commercial plumbing solutions, approached Token Creative Services for help. The company had been in business for over a decade but was struggling to attract new customers and maintain a steady flow of leads. Their outdated digital presence and lack of online marketing were barriers to growth.

Token Creative Services developed a data-driven digital strategy to enhance AquaFlow’s brand visibility, drive more traffic, and increase customer inquiries.

PainPoints_WU

Pain Points

  1. Ineffective Online Presence:
    • AquaFlow’s website was outdated, with slow loading times and limited information about their services.
    • The lack of online booking options and poor mobile responsiveness deterred potential customers.
  2. Poor Local Search Rankings:
    • AquaFlow wasn’t appearing in local search results for high-demand services like “water heater repair” and “emergency plumber.”
  3. Limited Customer Engagement:
    • They had minimal social media activity and no structured way to engage with past or potential clients.

Pain Points

  1. Ineffective Online Presence:
    • AquaFlow’s website was outdated, with slow loading times and limited information about their services.
    • The lack of online booking options and poor mobile responsiveness deterred potential customers.
  2. Poor Local Search Rankings:
    • AquaFlow wasn’t appearing in local search results for high-demand services like “water heater repair” and “emergency plumber.”
  3. Limited Customer Engagement:
    • They had minimal social media activity and no structured way to engage with past or potential clients.
AquaFlow Plumbing Services bathroom fix
Methods_WU

Methods

1. Website Redesign

  • Created a modern, mobile-friendly website with a sleek, professional design.
  • Improved navigation and added a service-specific landing page for each offering, such as “Drain Cleaning” and “Sewer Line Repair.”
  • Integrated an online booking system and live chat to enhance customer convenience.

2. Local SEO Optimization

  • Conducted keyword research to target local terms like “plumber in [City]” and “24/7 plumbing services.”
  • Optimized AquaFlow’s Google Business Profile with updated information, high-quality photos, and customer reviews.
  • Published local-focused blogs like “5 Signs You Need Emergency Plumbing Services.”

3. Social Media Marketing

  • Built a strong presence on Facebook, Instagram, and LinkedIn with consistent branding.
  • Shared engaging posts, including plumbing tips, seasonal maintenance advice, and customer success stories.
  • Ran targeted social media ads promoting discounts and emergency services.

4. Pay-Per-Click (PPC) Campaigns

  • Designed geo-targeted Google Ads campaigns to capture high-intent traffic for key services.
  • Focused on terms like “same-day plumbing repair” and “affordable plumber near me.”

5. Reputation Management

  • Encouraged satisfied customers to leave reviews on Google and Yelp to build trust.
  • Monitored and responded to reviews to maintain a professional image.

Methods

1. Website Redesign

  • Created a modern, mobile-friendly website with a sleek, professional design.
  • Improved navigation and added a service-specific landing page for each offering, such as “Drain Cleaning” and “Sewer Line Repair.”
  • Integrated an online booking system and live chat to enhance customer convenience.

2. Local SEO Optimization

  • Conducted keyword research to target local terms like “plumber in [City]” and “24/7 plumbing services.”
  • Optimized AquaFlow’s Google Business Profile with updated information, high-quality photos, and customer reviews.
  • Published local-focused blogs like “5 Signs You Need Emergency Plumbing Services.”

3. Social Media Marketing

  • Built a strong presence on Facebook, Instagram, and LinkedIn with consistent branding.
  • Shared engaging posts, including plumbing tips, seasonal maintenance advice, and customer success stories.
  • Ran targeted social media ads promoting discounts and emergency services.

4. Pay-Per-Click (PPC) Campaigns

  • Designed geo-targeted Google Ads campaigns to capture high-intent traffic for key services.
  • Focused on terms like “same-day plumbing repair” and “affordable plumber near me.”

5. Reputation Management

  • Encouraged satisfied customers to leave reviews on Google and Yelp to build trust.
  • Monitored and responded to reviews to maintain a professional image.
Results_WU

Results

  1. Website Performance:
    • Website traffic increased by 325%, with a 40% boost in online bookings through the new system.
    • Bounce rates dropped by 45%, and the average session duration increased by 30%.
  2. Lead Generation:
    • Google Ads campaigns delivered a 6.5% conversion rate, generating over 250 leads in four months.
    • Cost-per-click (CPC) averaged $1.50, significantly lower than the industry benchmark.
  3. Local SEO Success:
    • AquaFlow ranked in the top three search results for competitive keywords like “emergency plumber [City].”
    • Their Google Business Profile views increased by 400%, resulting in a surge in direct calls and inquiries.
  4. Social Media Growth:
    • AquaFlow gained 3,000+ followers across social media platforms, with posts consistently reaching over 40,000 users monthly.
    • Social media campaigns generated a 20% increase in website traffic and inquiries.
  5. Enhanced Reputation:
    • The firm’s Google review score improved to 4.9/5, with over 150 new positive reviews.
    • Responding to reviews helped build trust and loyalty among customers.

Results

  1. Website Performance:
    • Website traffic increased by 325%, with a 40% boost in online bookings through the new system.
    • Bounce rates dropped by 45%, and the average session duration increased by 30%.
  2. Lead Generation:
    • Google Ads campaigns delivered a 6.5% conversion rate, generating over 250 leads in four months.
    • Cost-per-click (CPC) averaged $1.50, significantly lower than the industry benchmark.
  3. Local SEO Success:
    • AquaFlow ranked in the top three search results for competitive keywords like “emergency plumber [City].”
    • Their Google Business Profile views increased by 400%, resulting in a surge in direct calls and inquiries.
  4. Social Media Growth:
    • AquaFlow gained 3,000+ followers across social media platforms, with posts consistently reaching over 40,000 users monthly.
    • Social media campaigns generated a 20% increase in website traffic and inquiries.
  5. Enhanced Reputation:
    • The firm’s Google review score improved to 4.9/5, with over 150 new positive reviews.
    • Responding to reviews helped build trust and loyalty among customers.
AquaFlow Plumbing Services installation
AquaFlow Plumbing Services commercial installation
AquaFlow Plumbing Services new house pipe installation
Closing_WU

Closing

AquaFlow Plumbing Services needed a modernized digital strategy to grow their business and stay competitive in a crowded market. Token Creative Services delivered a comprehensive solution, revamping their website, optimizing local SEO, and launching effective marketing campaigns.

As a result, AquaFlow experienced significant growth in leads, bookings, and online engagement, solidifying their position as a trusted plumbing service provider in their community.

Closing

AquaFlow Plumbing Services needed a modernized digital strategy to grow their business and stay competitive in a crowded market. Token Creative Services delivered a comprehensive solution, revamping their website, optimizing local SEO, and launching effective marketing campaigns.

As a result, AquaFlow experienced significant growth in leads, bookings, and online engagement, solidifying their position as a trusted plumbing service provider in their community.

AquaFlow Plumbing Services new pipe fixing
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Let Us help you!

Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?

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Let Us help you!

Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?