Case Study | Blackstone Legal LLP

Case Study | Blackstone Legal LLP

Blackstone Legal LLP Team
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ProjectOverview_WU

Project Overview

Blackstone Legal LLP, a law firm specializing in corporate law, estate planning, and litigation, partnered with Token Creative Services to improve its online presence and attract more clients. While it excelled in its legal expertise, it struggled with an outdated website, limited online visibility, and no clear digital marketing strategy.

Blackstone Legal wanted a fresh, professional online presence and a way to reach more potential clients. Token Creative Services stepped in to help them achieve these goals with a clear and effective plan.

Project Overview

Blackstone Legal LLP, a law firm specializing in corporate law, estate planning, and litigation, partnered with Token Creative Services to improve its online presence and attract more clients. While it excelled in its legal expertise, it struggled with an outdated website, limited online visibility, and no clear digital marketing strategy.

Blackstone Legal wanted a fresh, professional online presence and a way to reach more potential clients. Token Creative Services stepped in to help them achieve these goals with a clear and effective plan.

PainPoints_WU

Pain Points

  1. Outdated Website:
    • The website design was old-fashioned and hard to navigate, making it difficult for visitors to find information or contact the firm.
  2. Minimal Online Presence:
    • The firm had little activity on social media and wasn’t appearing in search results when people looked for legal services.
  3. No Marketing Plan:
    • They weren’t using online ads or email campaigns to attract or engage clients, missing out on potential leads.

Pain Points

  1. Outdated Website:
    • The website design was old-fashioned and hard to navigate, making it difficult for visitors to find information or contact the firm.
  2. Minimal Online Presence:
    • The firm had little activity on social media and wasn’t appearing in search results when people looked for legal services.
  3. No Marketing Plan:
    • They weren’t using online ads or email campaigns to attract or engage clients, missing out on potential leads.
Blackstone Legal LLP Lawyer
Methods_WU

Methods

1. Website Redesign

  • Built a modern, mobile-friendly website with a clean and professional look.
  • Added features like an easy-to-use contact form, secure client portal, and pages for each service area.
  • Improved the website's speed and navigation to make it user-friendly.

2. Search Engine Optimization (SEO)

  • Researched keywords like “corporate law services” and “estate planning near me” to help the website rank higher on Google.
  • Wrote helpful blog posts on legal topics to attract more visitors and establish the firm as a trusted resource.

3. Social Media Updates

  • Created and optimized profiles on LinkedIn, Facebook, and Instagram.
  • Posted engaging content like client success stories, legal tips, and updates about the firm.
  • Ran targeted ads on LinkedIn and Facebook to reach small business owners and families needing legal services.

4. Targeted Advertising

  • Secured a $10,000/month Google Ads Grant to run search ads for free.
  • Designed ad campaigns to drive traffic to the website and generate consultation bookings.
  • Focused on high-value audiences, like business owners and high-net-worth individuals.

5. Tracking Results

  • Used tools like Google Analytics to monitor website traffic and ad performance.
  • Shared monthly reports with Blackstone Legal to show what was working and adjust as needed.

Methods

1. Website Redesign

  • Built a modern, mobile-friendly website with a clean and professional look.
  • Added features like an easy-to-use contact form, secure client portal, and pages for each service area.
  • Improved the website's speed and navigation to make it user-friendly.

2. Search Engine Optimization (SEO)

  • Researched keywords like “corporate law services” and “estate planning near me” to help the website rank higher on Google.
  • Wrote helpful blog posts on legal topics to attract more visitors and establish the firm as a trusted resource.

3. Social Media Updates

  • Created and optimized profiles on LinkedIn, Facebook, and Instagram.
  • Posted engaging content like client success stories, legal tips, and updates about the firm.
  • Ran targeted ads on LinkedIn and Facebook to reach small business owners and families needing legal services.

4. Targeted Advertising

  • Secured a $10,000/month Google Ads Grant to run search ads for free.
  • Designed ad campaigns to drive traffic to the website and generate consultation bookings.
  • Focused on high-value audiences, like business owners and high-net-worth individuals.

5. Tracking Results

  • Used tools like Google Analytics to monitor website traffic and ad performance.
  • Shared monthly reports with Blackstone Legal to show what was working and adjust as needed.
Results_WU

Results

  1. Website Traffic:
    • Website visits increased by 450%.
    • Visitors spent more time on the site and filled out more contact forms.
  2. Lead Generation:
    • The updated website had a 20% conversion rate, turning visitors into potential clients.
    • Consultation requests grew by 35%, bringing in more business.
  3. Social Media Engagement:
    • LinkedIn followers grew by 250%, and posts reached over 80,000 people monthly.
    • Facebook ads generated 300,000 views at just $0.30 per click—much lower than the industry average.
  4. Stronger Brand Presence:
    • The firm ranked higher on Google searches, making it easier for clients to find them.
    • Their professional online presence boosted trust and credibility.

Results

  1. Website Traffic:
    • Website visits increased by 450%.
    • Visitors spent more time on the site and filled out more contact forms.
  2. Lead Generation:
    • The updated website had a 20% conversion rate, turning visitors into potential clients.
    • Consultation requests grew by 35%, bringing in more business.
  3. Social Media Engagement:
    • LinkedIn followers grew by 250%, and posts reached over 80,000 people monthly.
    • Facebook ads generated 300,000 views at just $0.30 per click—much lower than the industry average.
  4. Stronger Brand Presence:
    • The firm ranked higher on Google searches, making it easier for clients to find them.
    • Their professional online presence boosted trust and credibility.
Blackstone Legal LLP Contracts
Blackstone Legal LLP Client consultancy
Blackstone Legal LLP Client advisor
Closing_WU

Closing

Blackstone Legal LLP needed a reliable partner to modernize its online presence and grow its client base. Token Creative Services provided a tailored solution, including a redesigned website, effective online advertising, and a strong social media strategy.

As a result, Blackstone Legal now has a professional and engaging digital presence that attracts more clients and helps them stay competitive in the legal industry.

Closing

Blackstone Legal LLP needed a reliable partner to modernize its online presence and grow its client base. Token Creative Services provided a tailored solution, including a redesigned website, effective online advertising, and a strong social media strategy.

As a result, Blackstone Legal now has a professional and engaging digital presence that attracts more clients and helps them stay competitive in the legal industry.

Blackstone Legal LLP contract signing
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Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?

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Let Us help you!

Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?