Case Study | EcoWear Apparel
Case Study | EcoWear Apparel
Project Overview
EcoWear Apparel, a sustainable clothing brand in Canada, partnered with Token Creative Services to enhance its online presence, attract eco-conscious shoppers, and increase direct-to-consumer (DTC) sales. Despite offering ethically sourced and eco-friendly apparel, EcoWear struggled with low website traffic, weak brand visibility, and underperforming conversion rates.
Token Creative Services, as an expert e-commerce SEO agency, crafted a tailored SEO strategy to help EcoWear establish a strong digital presence and boost revenue through organic search.
Project Overview
EcoWear Apparel, a sustainable clothing brand in Canada, partnered with Token Creative Services to enhance its online presence, attract eco-conscious shoppers, and increase direct-to-consumer (DTC) sales. Despite offering ethically sourced and eco-friendly apparel, EcoWear struggled with low website traffic, weak brand visibility, and underperforming conversion rates.
Token Creative Services, as an expert e-commerce SEO agency, crafted a tailored SEO strategy to help EcoWear establish a strong digital presence and boost revenue through organic search.
Pain Points
- Limited Organic Traffic:
- The website wasn’t ranking for essential keywords such as “sustainable fashion Canada” and “organic cotton t-shirts.”
- Lack of engaging, keyword-optimized content resulted in low search visibility.
- Poor Conversion Rates & User Experience:
- The checkout process was lengthy and unoptimized, leading to a high cart abandonment rate.
- Product pages lacked detailed descriptions and customer reviews, impacting buyer confidence.
- Weak Local SEO & Brand Awareness:
- The brand had minimal presence on local business listings and Google Business Profile.
- Social proof and customer engagement were low, affecting trust and credibility.
Pain Points
- Limited Organic Traffic:
- The website wasn’t ranking for essential keywords such as “sustainable fashion Canada” and “organic cotton t-shirts.”
- Lack of engaging, keyword-optimized content resulted in low search visibility.
- Poor Conversion Rates & User Experience:
- The checkout process was lengthy and unoptimized, leading to a high cart abandonment rate.
- Product pages lacked detailed descriptions and customer reviews, impacting buyer confidence.
- Weak Local SEO & Brand Awareness:
- The brand had minimal presence on local business listings and Google Business Profile.
- Social proof and customer engagement were low, affecting trust and credibility.
Methods
Token Creative Services implemented a multi-layered strategy to address these challenges:
1. Website Optimization & User Experience Improvements
- Enhanced page speed and mobile responsiveness for seamless browsing.
- Streamlined the checkout process by reducing unnecessary steps and improving navigation.
- Implemented structured data markup for better search visibility and rich snippets.
2. SEO & Content Marketing
- Conducted keyword research and optimized product pages for high-intent search queries like “eco-friendly activewear.”
- Developed an editorial calendar focused on sustainable fashion trends, eco-friendly lifestyle guides, and product benefits.
- Built high-quality backlinks through collaborations with sustainability influencers and bloggers.
3. Local SEO & Brand Authority
- Optimized EcoWear’s Google Business Profile with updated store details, product images, and promotions.
- Launched a review generation campaign to encourage satisfied customers to leave feedback.
- Registered the brand on sustainable business directories to enhance domain authority.
4. Social Media & Influencer Collaboration
- Created educational and promotional content for Instagram, Facebook, and Pinterest.
- Partnered with eco-conscious influencers to increase brand exposure and drive referral traffic.
- Ran targeted social media ads promoting new arrivals and limited-time offers.
Methods
Token Creative Services implemented a multi-layered strategy to address these challenges:
1. Website Optimization & User Experience Improvements
- Enhanced page speed and mobile responsiveness for seamless browsing.
- Streamlined the checkout process by reducing unnecessary steps and improving navigation.
- Implemented structured data markup for better search visibility and rich snippets.
2. SEO & Content Marketing
- Conducted keyword research and optimized product pages for high-intent search queries like “eco-friendly activewear.”
- Developed an editorial calendar focused on sustainable fashion trends, eco-friendly lifestyle guides, and product benefits.
- Built high-quality backlinks through collaborations with sustainability influencers and bloggers.
3. Local SEO & Brand Authority
- Optimized EcoWear’s Google Business Profile with updated store details, product images, and promotions.
- Launched a review generation campaign to encourage satisfied customers to leave feedback.
- Registered the brand on sustainable business directories to enhance domain authority.
4. Social Media & Influencer Collaboration
- Created educational and promotional content for Instagram, Facebook, and Pinterest.
- Partnered with eco-conscious influencers to increase brand exposure and drive referral traffic.
- Ran targeted social media ads promoting new arrivals and limited-time offers.
Results
Token Creative Services’ SEO and marketing efforts yielded outstanding results for EcoWear Apparel:
Website Traffic & Engagement:
- Organic website traffic surged by 280% in six months.
- Average session duration improved by 50%, and bounce rates dropped by 40%.
Sales & Conversions:
- Conversion rates increased by 35%, leading to a 75% rise in online sales.
- Abandoned cart recovery emails helped reclaim 20% of lost sales.
Local Search & Brand Growth:
- Google Business Profile interactions increased by 500%, driving more inquiries and store visits.
- EcoWear’s social media following grew by 3,000+, with an engagement boost of 60%.
Results
Token Creative Services’ SEO and marketing efforts yielded outstanding results for EcoWear Apparel:
Website Traffic & Engagement:
- Organic website traffic surged by 280% in six months.
- Average session duration improved by 50%, and bounce rates dropped by 40%.
Sales & Conversions:
- Conversion rates increased by 35%, leading to a 75% rise in online sales.
- Abandoned cart recovery emails helped reclaim 20% of lost sales.
Local Search & Brand Growth:
- Google Business Profile interactions increased by 500%, driving more inquiries and store visits.
- EcoWear’s social media following grew by 3,000+, with an engagement boost of 60%.
Closing
Closing
Let Us help you!
Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?
Follow us for more helpful content.
Let Us help you!
Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?