Go Bananas is adventure climbing at it’s best. This kid-specific climbing facility is indoor rock climbing beyond your wildest dreams. Our challenge was to create engaging photo and video content to establish a visual identity for the brand.
A playful vision for the future of indoor adventure climbing.
As a division of Grand River Rocks, an indoor climbing gym that we had worked with closely in the past, our approach was intended to produce the feeling of being on the wall climbing around the beanstalk as if you were jack himself. Capturing your inner child was our vision. Using animation, video and photography we literally went Bananas.
| Brand Strategy |
| Visual Identity |
| Messaging |
| Collateral |
| Video/Motion |
| Web/Digital |
| Infographics |
| Environment |
A playful vision for the future of indoor adventure climbing.
Go Bananas is adventure climbing at it’s best. This kid-specific climbing facility is indoor rock climbing beyond your wildest dreams. Our challenge was to create engaging photo and video content to establish a visual identity for the brand.
As a division of Grand River Rocks, an indoor climbing gym that we had worked with closely in the past, our approach was intended to produce the feeling of being on the wall climbing around the beanstalk as if you were jack himself. Capturing your inner child was our vision. Using animation, video and photography we literally went Bananas.
| Brand Strategy |
| Visual Identity |
| Messaging |
| Collateral |
| Video/Motion |
| Web/Digital |
| Infographics |
| Environment |
Results
Go Bananas was able to attract families' attention across the Waterloo Region, and even as far out as Banff, Alberta where a short film created by Token was highlighted at the pre-show for the Banff Mountain Film Festival as well as showcasing locally at Princess Cinemas.
"We have worked with Token since our opening in 2017. Their photographers are always professional, which can be tough when there's a room full of rambunctious children! We have sought them out for stock photos of our facility, video ads and some marketing and have always been impressed with them. We will work with them again for sure!"
Megan Yemm, General Manager — Go Bananas!
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Let Us help you!
Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?