Case Study | Klenzal
Case Study | Klenzal
Project Overview
Klenzal is a one-stop shop commercial cleaning service with environmentally friendly and locally sourced cleaners for all your cleaning needs! Hailing from Kitchener-Waterloo, this neighbourhood cleaning company is not only reliable but also prides themselves on an unparalleled quality of standards.
Project Overview
Klenzal is a one-stop shop commercial cleaning service with environmentally friendly and locally sourced cleaners for all your cleaning needs! Hailing from Kitchener-Waterloo, this neighbourhood cleaning company is not only reliable but also prides themselves on an unparalleled quality of standards.
Pain Points
Pain Points
Klenzal came to Token with no social footprint and no marketing budget, including no website. This meant that Klenzal was missing out on countless customers and they knew they needed to become more socially connected. Their outbound sales approach did them well for the time being, but Klenzal knew they needed to adapt to an inbound sales approach and start attracting customers to them. On top of needing a website, they needed a service page so that clients could know what Klenzal does, and they needed an overhaul on branding and imaging.
Pain Points
Klenzal came to Token with no social footprint and no marketing budget, including no website. This meant that Klenzal was missing out on countless customers and they knew they needed to become more socially connected. Their outbound sales approach did them well for the time being, but Klenzal knew they needed to adapt to an inbound sales approach and start attracting customers to them. On top of needing a website, they needed a service page so that clients could know what Klenzal does, and they needed an overhaul on branding and imaging.
Methods
Token started by developing a high quality website, a new brand identity, and a social media presence. This modernization would attract customers to Klenzal meaning that they didn’t have to work as hard garnering new clients because new customers could find them, creating an inbound marketing approach to finding new customers! Their website and social media became their sales person, which is definitely the best approach to one’s online presence, and their service page, which is the best new page that Token provided them, created a quality first impression to new and existing customers.
Methods
Token started by developing a high quality website, a new brand identity, and a social media presence. This modernization would attract customers to Klenzal meaning that they didn’t have to work as hard garnering new clients because new customers could find them, creating an inbound marketing approach to finding new customers! Their website and social media became their sales person, which is definitely the best approach to one’s online presence, and their service page, which is the best new page that Token provided them, created a quality first impression to new and existing customers.
Results
Token’s results were clear – both the conversion rate and the click through rate was DOUBLE the industry average, which resulted in countless new customers for Klenzal. Not only that, but Token decreased Klenzals cost per conversion against the industry average of 4.13%! Token crafted a beautiful, modern website and service page so that clients could be attracted with an inbound marketing approach. Finally, Token developed imaging from cleaning images to team headshots! Klenzal finally had modern, inciteful branding.
Results
Token’s results were clear – both the conversion rate and the click through rate was DOUBLE the industry average, which resulted in countless new customers for Klenzal. Not only that, but Token decreased Klenzals cost per conversion against the industry average of 4.13%! Token crafted a beautiful, modern website and service page so that clients could be attracted with an inbound marketing approach. Finally, Token developed imaging from cleaning images to team headshots! Klenzal finally had modern, inciteful branding.
Closing
Overall, Klenzal knew they needed to step it up and welcome themselves into the new era of marketing, but they knew that they didn’t have the resources in house to accomplish that. So, Klenzal came to Token in 2019, and Token was able to overhaul their online presence and attract new customers and followers to their social accounts. Without Token, Klenzal would be spending countless hours attempting to refurbish their online presence and attract followers. Klenzal can keep their quality standards and attract new and inviting clients.
Closing
Overall, Klenzal knew they needed to step it up and welcome themselves into the new era of marketing, but they knew that they didn’t have the resources in house to accomplish that. So, Klenzal came to Token in 2019, and Token was able to overhaul their online presence and attract new customers and followers to their social accounts. Without Token, Klenzal would be spending countless hours attempting to refurbish their online presence and attract followers. Klenzal can keep their quality standards and attract new and inviting clients.
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Let Us help you!
Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?