Case Study | Prime Realty Group
Case Study | Prime Realty Group
Project Overview
Prime Realty Group, a real estate agency specializing in residential and commercial properties, partnered with Token Creative Services to enhance their digital footprint and generate high-quality leads. Despite having a strong local reputation, Prime Realty struggled with low organic traffic, poor search rankings, and ineffective lead generation from their website.
Token Creative Services developed a results-driven SEO strategy to help Prime Realty dominate local search results, attract motivated buyers and sellers, and increase conversions.
Project Overview
Prime Realty Group, a real estate agency specializing in residential and commercial properties, partnered with Token Creative Services to enhance their digital footprint and generate high-quality leads. Despite having a strong local reputation, Prime Realty struggled with low organic traffic, poor search rankings, and ineffective lead generation from their website.
Token Creative Services developed a results-driven SEO strategy to help Prime Realty dominate local search results, attract motivated buyers and sellers, and increase conversions.
Pain Points
- Low Organic Search Visibility:
- The website wasn’t ranking for competitive keywords like “homes for sale in [City]” and “real estate agent near me.”
- Lack of optimized content and poor on-page SEO reduced search performance.
- Weak Lead Generation & Website Engagement:
- The website had a high bounce rate, and visitors were not converting into leads.
- Property listings lacked detailed descriptions, virtual tours, and engaging visuals.
- Poor Local SEO & Google My Business Presence:
- Prime Realty’s Google Business Profile was not fully optimized, leading to missed local search opportunities.
- The agency had few online reviews, reducing credibility and trust among potential clients.
Pain Points
- Low Organic Search Visibility:
- The website wasn’t ranking for competitive keywords like “homes for sale in [City]” and “real estate agent near me.”
- Lack of optimized content and poor on-page SEO reduced search performance.
- Weak Lead Generation & Website Engagement:
- The website had a high bounce rate, and visitors were not converting into leads.
- Property listings lacked detailed descriptions, virtual tours, and engaging visuals.
- Poor Local SEO & Google My Business Presence:
- Prime Realty’s Google Business Profile was not fully optimized, leading to missed local search opportunities.
- The agency had few online reviews, reducing credibility and trust among potential clients.
Methods
Token Creative Services implemented a multi-faceted strategy to address these challenges:
1. Website & Content Optimization
- Conducted keyword research and optimized pages for high-intent search terms like “luxury homes for sale in [City].”
- Improved site speed, mobile responsiveness, and user experience to enhance engagement.
- Added rich media, including video tours, high-quality property images, and interactive maps.
2. Local SEO & Google Business Profile Enhancement
- Optimized Prime Realty’s Google Business Profile with updated contact details, service areas, and new property listings.
- Encouraged satisfied clients to leave positive reviews to boost local credibility.
- Built citations in real estate directories and local business listings to improve local rankings.
3. Lead Generation Strategy & Conversion Optimization
- Integrated lead capture forms with strategic call-to-actions (CTAs) on high-traffic pages.
- Created an AI-powered chatbot for instant responses to inquiries and property searches.
- Developed a drip email campaign to nurture leads with market insights and exclusive property updates.
4. Content Marketing & Blogging
- Launched a blog featuring topics like “Real Estate Market Trends in [City]” and “Home Buying Tips for First-Time Buyers.”
- Created neighborhood guides and investment insights to attract potential buyers and investors.
- Published case studies and success stories to showcase Prime Realty’s expertise and client success.
Methods
Token Creative Services implemented a multi-faceted strategy to address these challenges:
1. Website & Content Optimization
- Conducted keyword research and optimized pages for high-intent search terms like “luxury homes for sale in [City].”
- Improved site speed, mobile responsiveness, and user experience to enhance engagement.
- Added rich media, including video tours, high-quality property images, and interactive maps.
2. Local SEO & Google Business Profile Enhancement
- Optimized Prime Realty’s Google Business Profile with updated contact details, service areas, and new property listings.
- Encouraged satisfied clients to leave positive reviews to boost local credibility.
- Built citations in real estate directories and local business listings to improve local rankings.
3. Lead Generation Strategy & Conversion Optimization
- Integrated lead capture forms with strategic call-to-actions (CTAs) on high-traffic pages.
- Created an AI-powered chatbot for instant responses to inquiries and property searches.
- Developed a drip email campaign to nurture leads with market insights and exclusive property updates.
4. Content Marketing & Blogging
- Launched a blog featuring topics like “Real Estate Market Trends in [City]” and “Home Buying Tips for First-Time Buyers.”
- Created neighborhood guides and investment insights to attract potential buyers and investors.
- Published case studies and success stories to showcase Prime Realty’s expertise and client success.
Results
Token Creative Services’ targeted SEO and digital marketing efforts delivered outstanding results:
Organic Traffic & Search Rankings:
- Organic website traffic increased by 250% within six months.
- Prime Realty ranked in the top 3 search results for competitive local keywords like “best real estate agent in Guelph.”
Lead Generation & Conversions:
- Conversion rates improved by 40%, with an influx of high-quality buyer and seller leads.
- Website bounce rates decreased by 35%, indicating improved user engagement.
Local SEO & Brand Visibility:
- Google Business Profile views increased by 500%, leading to more inquiries and appointment bookings.
- Customer reviews grew by 300%, strengthening online reputation and trust.
Results
Token Creative Services’ targeted SEO and digital marketing efforts delivered outstanding results:
Organic Traffic & Search Rankings:
- Organic website traffic increased by 250% within six months.
- Prime Realty ranked in the top 3 search results for competitive local keywords like “best real estate agent in Guelph.”
Lead Generation & Conversions:
- Conversion rates improved by 40%, with an influx of high-quality buyer and seller leads.
- Website bounce rates decreased by 35%, indicating improved user engagement.
Local SEO & Brand Visibility:
- Google Business Profile views increased by 500%, leading to more inquiries and appointment bookings.
- Customer reviews grew by 300%, strengthening online reputation and trust.
Closing
Closing
Let Us help you!
Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?
Follow us for more helpful content.
Let Us help you!
Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?