Case Study | RapidFix Plumbing Solutions
Case Study | RapidFix Plumbing Solutions



Project Overview
RapidFix Plumbing Solutions, a local plumbing company specializing in residential and commercial services, partnered with Token Creative Services to enhance their digital presence and attract more clients. While RapidFix was known for its reliable service, they struggled to compete online due to a dated website, poor search visibility, and no structured marketing efforts.
Token Creative Services developed a tailored strategy to help RapidFix stand out, connect with more customers, and grow their business in a competitive market.
Project Overview
RapidFix Plumbing Solutions, a local plumbing company specializing in residential and commercial services, partnered with Token Creative Services to enhance their digital presence and attract more clients. While RapidFix was known for its reliable service, they struggled to compete online due to a dated website, poor search visibility, and no structured marketing efforts.
Token Creative Services developed a tailored strategy to help RapidFix stand out, connect with more customers, and grow their business in a competitive market.
Pain Points
- Outdated Website:
- The website was not mobile-friendly, making it difficult for users to browse or book services.
- Limited information on services and a confusing layout led to low engagement and high bounce rates.
- Low Search Engine Rankings:
- RapidFix wasn’t appearing in local search results for critical keywords like “emergency plumber” or “water heater repair.”
- No Marketing Strategy:
- The company wasn’t using social media, online ads, or email campaigns to reach potential customers.
Pain Points
- Outdated Website:
- The website was not mobile-friendly, making it difficult for users to browse or book services.
- Limited information on services and a confusing layout led to low engagement and high bounce rates.
- Low Search Engine Rankings:
- RapidFix wasn’t appearing in local search results for critical keywords like “emergency plumber” or “water heater repair.”
- No Marketing Strategy:
- The company wasn’t using social media, online ads, or email campaigns to reach potential customers.

Methods
1. Website Redesign
- Built a modern, responsive website optimized for mobile and desktop users.
- Added clear service descriptions, pricing transparency, and a user-friendly booking system.
- Integrated customer reviews and testimonials to build trust and credibility.
2. Local SEO Optimization
- Claimed and optimized RapidFix’s Google Business Profile, ensuring accurate information and encouraging customer reviews.
- Targeted location-based keywords like “plumber near me” and “24/7 plumbing services.”
- Created content such as blogs and FAQs to address common plumbing problems and boost organic traffic.
3. Pay-Per-Click (PPC) Advertising
- Designed Google Ads campaigns targeting high-value keywords like “emergency plumbing repair” and “pipe leak services.”
- Focused on local customers with a geo-targeted approach to maximize ad relevance and ROI.
4. Social Media Marketing
- Established profiles on Facebook and Instagram with consistent branding.
- Shared engaging content, including plumbing tips, before-and-after project photos, and community involvement.
- Launched Facebook ads promoting seasonal discounts and emergency services.
5. Email Marketing
- Developed an email campaign to re-engage past customers and offer special promotions.
- Sent monthly newsletters with home maintenance tips and updates on new services.
Methods
1. Website Redesign
- Built a modern, responsive website optimized for mobile and desktop users.
- Added clear service descriptions, pricing transparency, and a user-friendly booking system.
- Integrated customer reviews and testimonials to build trust and credibility.
2. Local SEO Optimization
- Claimed and optimized RapidFix’s Google Business Profile, ensuring accurate information and encouraging customer reviews.
- Targeted location-based keywords like “plumber near me” and “24/7 plumbing services.”
- Created content such as blogs and FAQs to address common plumbing problems and boost organic traffic.
3. Pay-Per-Click (PPC) Advertising
- Designed Google Ads campaigns targeting high-value keywords like “emergency plumbing repair” and “pipe leak services.”
- Focused on local customers with a geo-targeted approach to maximize ad relevance and ROI.
4. Social Media Marketing
- Established profiles on Facebook and Instagram with consistent branding.
- Shared engaging content, including plumbing tips, before-and-after project photos, and community involvement.
- Launched Facebook ads promoting seasonal discounts and emergency services.
5. Email Marketing
- Developed an email campaign to re-engage past customers and offer special promotions.
- Sent monthly newsletters with home maintenance tips and updates on new services.
Results
- Website Performance:
- Website traffic increased by 400%, with a 35% boost in online bookings.
- Bounce rates dropped by 50%, and the average session duration increased significantly.
- Lead Generation:
- Google Ads campaigns achieved a 7% conversion rate, generating over 300 new leads in three months.
- Cost-per-click (CPC) for ads was just $1.20, well below the industry average.
- Improved Local Visibility:
- RapidFix ranked in the top three search results for local terms like “plumber [City]” and “emergency plumbing near me.”
- Google Business Profile views increased by 500%, leading to more direct calls and inquiries.
- Social Media Growth:
- The company gained 2,000+ followers on Facebook and Instagram, with posts reaching over 50,000 users monthly.
- Social media promotions generated a 25% increase in service inquiries during campaign periods.
Results
- Website Performance:
- Website traffic increased by 400%, with a 35% boost in online bookings.
- Bounce rates dropped by 50%, and the average session duration increased significantly.
- Lead Generation:
- Google Ads campaigns achieved a 7% conversion rate, generating over 300 new leads in three months.
- Cost-per-click (CPC) for ads was just $1.20, well below the industry average.
- Improved Local Visibility:
- RapidFix ranked in the top three search results for local terms like “plumber [City]” and “emergency plumbing near me.”
- Google Business Profile views increased by 500%, leading to more direct calls and inquiries.
- Social Media Growth:
- The company gained 2,000+ followers on Facebook and Instagram, with posts reaching over 50,000 users monthly.
- Social media promotions generated a 25% increase in service inquiries during campaign periods.



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