Case Study | UrbanStay Realty
Case Study | UrbanStay Realty
Project Overview
UrbanStay Realty, a fast-growing real estate agency specializing in high-end rentals and property sales, faced challenges in generating organic leads and increasing brand visibility online. Despite having an excellent reputation, their website struggled to attract traffic, and they lacked an effective digital marketing strategy to convert visitors into clients.
Token Creative Services developed a custom SEO and content strategy to position UrbanStay Realty as a market leader and enhance their online reach.
Project Overview
UrbanStay Realty, a fast-growing real estate agency specializing in high-end rentals and property sales, faced challenges in generating organic leads and increasing brand visibility online. Despite having an excellent reputation, their website struggled to attract traffic, and they lacked an effective digital marketing strategy to convert visitors into clients.
Token Creative Services developed a custom SEO and content strategy to position UrbanStay Realty as a market leader and enhance their online reach.
Pain Points
- Poor Search Visibility & Low Organic Traffic:
- The website ranked poorly for competitive real estate search terms.
- Lack of structured content and weak technical SEO hindered performance.
- Low Lead Conversion & Website Performance:
- The site had an outdated design and lacked intuitive navigation.
- High bounce rates and low visitor engagement negatively impacted conversions.
- Weak Local SEO & Online Presence:
- The Google Business Profile lacked optimization, missing out on valuable local search traffic.
- Few customer reviews reduced credibility and online trust.
Pain Points
- Poor Search Visibility & Low Organic Traffic:
- The website ranked poorly for competitive real estate search terms.
- Lack of structured content and weak technical SEO hindered performance.
- Low Lead Conversion & Website Performance:
- The site had an outdated design and lacked intuitive navigation.
- High bounce rates and low visitor engagement negatively impacted conversions.
- Weak Local SEO & Online Presence:
- The Google Business Profile lacked optimization, missing out on valuable local search traffic.
- Few customer reviews reduced credibility and online trust.
Methods
Token Creative Services executed a comprehensive strategy, addressing these challenges with data-driven solutions:
- Website & Technical SEO Overhaul
- Optimized the website for relevant, high-intent keywords such as “luxury apartments for rent in Guelph” and “top real estate agents near me.”
- Enhanced site speed, mobile responsiveness, and user experience.
- Improved metadata, schema markup, and internal linking for better crawlability.
- Local SEO & Google Business Optimization
- Revamped UrbanStay’s Google Business Profile with updated listings, professional photos, and service highlights.
- Collected and showcased client reviews to enhance trust and credibility.
- Developed local citations and backlinks to boost domain authority.
- Content Marketing & Blogging Strategy
- Launched a blog covering real estate trends, neighborhood guides, and investment insights.
- Created in-depth property showcases and virtual tour content.
- Developed lead magnets such as eBooks and market reports to capture potential clients.
- Paid Advertising & Social Media Growth
- Implemented targeted PPC campaigns focusing on high-intent real estate search terms.
- Engaged audiences through Instagram and Facebook with visually compelling property listings.
- Ran seasonal promotions and retargeting campaigns to nurture leads.
Methods
Token Creative Services executed a comprehensive strategy, addressing these challenges with data-driven solutions:
- Website & Technical SEO Overhaul
- Optimized the website for relevant, high-intent keywords such as “luxury apartments for rent in Guelph” and “top real estate agents near me.”
- Enhanced site speed, mobile responsiveness, and user experience.
- Improved metadata, schema markup, and internal linking for better crawlability.
- Local SEO & Google Business Optimization
- Revamped UrbanStay’s Google Business Profile with updated listings, professional photos, and service highlights.
- Collected and showcased client reviews to enhance trust and credibility.
- Developed local citations and backlinks to boost domain authority.
- Content Marketing & Blogging Strategy
- Launched a blog covering real estate trends, neighborhood guides, and investment insights.
- Created in-depth property showcases and virtual tour content.
- Developed lead magnets such as eBooks and market reports to capture potential clients.
- Paid Advertising & Social Media Growth
- Implemented targeted PPC campaigns focusing on high-intent real estate search terms.
- Engaged audiences through Instagram and Facebook with visually compelling property listings.
- Ran seasonal promotions and retargeting campaigns to nurture leads.
Results
Token Creative Services’ strategy delivered measurable improvements for UrbanStay Realty:
Increased Organic Traffic & Rankings:
- Website traffic grew by 270% in six months.
- Ranked in the top 3 search results for critical real estate keywords in the target market.
Lead Generation & Conversions:
- Lead conversion rates increased by 45% due to improved website design and user experience.
- Generated over 500 qualified leads from organic search and paid campaigns.
Local SEO & Brand Authority:
- Google Business Profile interactions grew by 600%, leading to increased inquiries.
- Customer reviews tripled, enhancing brand trust and credibility.
Results
Token Creative Services’ strategy delivered measurable improvements for UrbanStay Realty:
Increased Organic Traffic & Rankings:
- Website traffic grew by 270% in six months.
- Ranked in the top 3 search results for critical real estate keywords in the target market.
Lead Generation & Conversions:
- Lead conversion rates increased by 45% due to improved website design and user experience.
- Generated over 500 qualified leads from organic search and paid campaigns.
Local SEO & Brand Authority:
- Google Business Profile interactions grew by 600%, leading to increased inquiries.
- Customer reviews tripled, enhancing brand trust and credibility.
Closing
By implementing a robust SEO, content marketing, and paid advertising strategy, Token Creative Services successfully positioned UrbanStay Realty as a leading real estate agency in its market. Their improved online presence and lead generation capabilities translated into real business growth.
Want to scale your real estate business with digital marketing? Contact Token Creative Services today!
Closing
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Let Us help you!
Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?