What is Search Engine Optimization (SEO)?

Put simply, Search Engine Optimization (SEO) is the process that forms part of a marketing strategy that focuses on optimizing a web page to make it more visible in search engines like Google or Bing. The goal of SEO is to drive organic traffic to your site, with the idea that some of those users will turn into leads with any luck. Organic traffic is driven to a website from clicks on these search results. Full circle, SEO is about improving your organic traffic in order to increase sales.

How Does SEO Work? What is Involved?

SEO is a fairly technical process that involves adding additional code onto a website, that make's it more visible and easier to crawl for Google. On-page optimization, keyword targeting and backlinking are the common areas most SEO companies spend their time.

How Much Does SEO Services Cost?

Well, that depends on what you are looking for. Token offers a wide variety of packages and price points that aim to make SEO accessible to businesses of all shapes, sizes, and types. Affordable offerings designed to maintain web presences, with higher-end offerings developed to help our clients crush their competition.

How Long Will It Take For My Business to Be On The 1st Page?

SEO is known to be an investment…it takes time because there is no easy way to game the system. Search engine algorithms have become more and more advanced with an emphasis on delivering users the most relevant, and highest quality results based on their search query. SEO is a process, that really takes time to grow and build on. It's incremental work that together increase the authority of your domain and website. The higher your authority, the more Google trusts you, which in-turn helps you rank better in search results.

Do you offer backlinking services?

Yes, backlinking (or guest posting) comes with several of our SEO packages. Because backlinking can be a long process, it's not inclusive in all our packages. But for those looking to seriously step up their online presence, they should opt for a package that does include it. A solid backlinking strategy can be the difference between an OK strategy, and one that excels.

What Are The Benefits of SEO?

We could spend hours going through the benefits of SEO. But here are a few highlights… SEO Targets Quality Traffic - Unlike traditional “outbound” advertising channels, which involve reaching out to consumers manually, inbound marketing centers on making it easy for your users to find you. When you focus on attracting users who are actively looking for information related to your products or services, you’ll be much more effective in reaching your target audience. This gives you the opportunity to reach your audience while they’re already considering making a purchase - increasing the chances that they will become a customer. Leads & Sales - Need we say more? SEO, like any marketing tool, is designed to take that quality traffic and convert it into leads...and then sales! SEO is the #1 marketing tool for medium-to-long term business growth. Check out our video on this topic here. You Don't Need to Pay for Ads - Google’s organic rankings are based on what its algorithm determines to be the best results for any given query. Context, age, and relevancy are some of the most common weighing factors. Once you have a page that search engines deem worthy of directing users to, it can continue to attract traffic to your site for months (or even years) after you publish it. But when it comes down to it, your valuable spot in search results is free of charge. This is a major difference from PPC ads, which involve a cost every time a user clicks and visits a page. SEO gets more click than PCC - Granted PPC ads appear above organic rankings, its important to note that 71.33% of searches result in a click on an organic result on the first page. The fact is that the majority of the clicks for any given search go to an organic result, not ads. So there is a certain edge and level of trust you get with users when you appear naturally, and not in a paid context. SEO Helps PR - Although SEO and PR may seem like separate marketing strategies, you can use them together to maximize the results you see from each. The biggest connection between the two lies in link building. The goal is to earn links from reputable websites. This means that one of the biggest parts of an SEO agency's job is to identify opportunities for placement or coverage on industry blogs, news publications, and other relevant sites. Considering that a PR strategy revolves around getting prominent publications and influencers to talk about your company, this presents a huge opportunity.

Can I Use SEO To Get Ahead Of My Competition?

Today, SEO is widely considered a staple of any marketing strategy. If you are not actively doing SEO, you are at a serious disadvantage. 61% of marketers say that improving SEO is a top priority for brands. Your competitors are likely already taking steps to establish high rankings in search results. But with an SEO strategy of your own, you can keep up with (or outrank) them to stay competitive!

What Are Rich Results? How Do I Get Them?

Rich results are experiences on Google surfaces, such as Search, that go beyond the standard blue link. Rich results can include carousels, images, or other non-textual elements. These are essentially the "fancy" looking results you appear on Google sometimes. Check out our blog post on What Are Rich Results and How Do You Get Them?

As you learn about improving brand visibility search, you may come across another term: SEM. While some marketers use this interchangeably with SEO, it’s important to understand the distinction: SEM stands for search engine marketing, and it refers to activities that earn placement in search engine results pages. This means that it’s an umbrella term that includes both SEO and PPC. So although SEO is a form of SEM, it’s not the only tactic involved.

What are Expert SEO Services?

Expert SEO services refer to professional, in-depth search engine optimization strategies aimed at improving your website’s visibility on search engines like Google. These services include keyword research, on-page and off-page SEO, technical SEO, and content optimization, helping your business rank higher in search results.

Why should I hire an SEO expert agency in Canada?

Hiring an SEO expert agency in Canada ensures that your business can effectively compete online by utilizing local expertise in market trends and search engine algorithms. They implement strategies that improve your website’s ranking, drive more traffic, and ultimately help generate more leads and conversions.

Ecommerce SEO Services

Tailored SEO Solutions for Shopify, WooCommerce, Magento, and More

Boost your ecommerce store with higher rankings, organic traffic, and skyrocketing sales through proven SEO strategies. With 10+ years of experience and 25+ successful projects, we specialize in helping Shopify, WooCommerce, and Magento stores thrive. Our tailored approach ensures your business attracts the right audience and dominates search results. Whether you're starting out or scaling up, we’ll help you turn clicks into customers and growth into success!

Why Does Your Online Store Need SEO?

Is your store lost in the crowd? Without SEO, your online store struggles to rank on Google, losing out on organic traffic, sales, and visibility. SEO is essential for attracting the right audience, building trust, and turning visitors into loyal customers. In today’s competitive ecommerce world, a strong SEO strategy isn’t optional—it’s critical for success.

At Token Creative Services, we deliver proven ecommerce SEO strategies that get results. With 10+ years of expertise and over 25 successful projects, we’ve helped brands boost rankings, drive traffic, and grow revenue. Let us help your store stand out and thrive online!

Our Ecommerce SEO Services

Keyword Research & Strategy

We identify high-converting keywords tailored to your products, helping your store rank for the most relevant search terms.

Local SEO for Ecommerce

We optimize your online store for local searches, ensuring your business ranks higher in region-specific results and attracts local customers.

On-Page SEO Optimization

From product pages to category listings, we optimize titles, descriptions, and images to improve your site's search engine visibility.

Link Building Strategy

We focus on acquiring quality backlinks from authoritative sites to boost your online store’s credibility and search engine rank.

Technical SEO Audit & Fixes

We ensure your site is fast, mobile-friendly, and technically sound, providing Google with what it needs to rank your store.

Content Marketing & Blogging

Our team creates engaging content that drives traffic, improves rankings, and builds trust with your target audience.

Conversion Rate Optimization (CRO)

We optimize your site’s user experience to turn more visitors into customers, maximizing your store’s sales potential and ROI.

Analytics & Reporting

We provide regular performance reports, analyzing key metrics like traffic, rankings, and conversions, ensuring your SEO strategy remains effective.

Product Page SEO

We enhance your product pages with compelling copy, optimized images, and technical SEO, making them more visible and engaging for buyers.

Amazon Marketing Services

We leverage Amazon’s powerful platform to enhance your visibility, drive traffic, and optimize your product listings for better rankings and conversions.

SEO Expertise Across Multiple Ecommerce Platforms

Shopify

We optimize Shopify stores with tailored SEO strategies that increase organic traffic and drive more sales.

WooCommerce

Our WooCommerce SEO services help improve your store's rankings, enhancing visibility and boosting conversions.

Magento

Optimize your Magento (Adobe Commerce) store for better search engine rankings, increased traffic, and higher sales.

BigCommerce

We provide expert SEO for BigCommerce, ensuring your online store gains visibility and attracts high-quality traffic.

Wix

SEO for Wix ensures your store ranks higher, attracting relevant visitors and increasing conversion rates.

Squarespace

Our Squarespace ecommerce SEO services enhance your store’s search visibility, improving traffic and sales performance.

OpenCart

OpenCart SEO helps your store rank better, drive more organic traffic, and increase sales performance effectively.

Salesforce

SEO for Salesforce Commerce Cloud ensures your store is optimized for better visibility, faster load times, and conversions.

Who Needs Our SEO Expertise

Ecommerce Startups

New ecommerce businesses seeking to build brand visibility and attract organic traffic for early growth.

Established Online Stores

Businesses with existing online stores need SEO to boost traffic, improve conversion rates, and drive sales.

International Sellers

Entrepreneurs looking to expand globally, optimizing their online stores for better search rankings across multiple regions.

Niche Product Retailers

Sellers of unique products aiming to optimize niche-specific keywords to capture targeted, high-converting traffic.

Why Choose Token Creative Services ?

Token Creative is a top ecommerce SEO agency in Canada, with over 10 years of experience driving growth for online stores. We’ve worked with international ecommerce stores, niche retailers, and large-scale enterprises, delivering tailored strategies that increase search rankings, drive quality traffic, and boost conversions.

Our expertise includes optimizing product pages, improving site structure, and enhancing user experience across platforms like Shopify, WooCommerce, and Magento. With over 25 successful ecommerce SEO projects, we ensure your store stands out in the global market, helping you achieve long-term success and growth in a competitive landscape.

The Impact of Our SEO Services on Plumbing Businesses

30% increase in organic traffic

50% more visibility for optimized product pages

25% improvement in conversion rates

40% more online orders from organic search traffic

Tools We Use For SEO

Google Analytics

Google My Business

Google Search Console

AHREF

Agency Analytics

Some of Our SEO Clients

We have partnered with companies across plumbing sector to help them solve their biggest challenges. From improving marketing and sales performance to revolutionizing their website and brand — we’ve done it all.

AquaFlow Plumbing Services

Residential and Commercial Plumbing Solutions

Before our collaboration, AquaFlow Plumbing Services found success with its referral process and strategic alliances but struggled with inbound lead generation. Token Creative Services focused on establishing a clean, professional but informative design, implementing an SEO strategy to attract leads interested in AquaFlow Plumbing Services. Through these efforts, we aimed to improve the visibility of AquaFlow Plumbing's website, generated qualified leads, and drove huge conversions for their business.

RapidFix Plumbing Solutions

Residential and Commercial services

Token Creative Services partnered with RapidFix Plumbing Solutions to implement a comprehensive SEO strategy. From extensive keyword research and website content optimization to creating engaging blogs and generating quality backlinks we did it all. As a result, RapidFix Plumbing Solutions experienced a prominent growth in rankings for specific keywords along with a substantial boost in conversions and revenue, establishing itself as a leader in the plumbing sector.

View All Clients

Words from Our Clients

We’ve been working with Token Creative Service for over a year, and the results have been phenomenal! Their SEO expertise has boosted our website rankings significantly, and we’ve noticed a steady increase in calls for new jobs. The team is professional, responsive, and truly understands the plumbing industry. If you’re looking to grow your business, I highly recommend them!

John Smith, Rapid Flow Plumbing

Token Creative Service transformed our online presence. From designing a sleek, user-friendly website to optimizing our Google My Business profile, they’ve helped us gain a competitive edge in our local market. Thanks to their digital marketing strategies, we’ve seen a 40% increase in customer inquiries in just six months. They’re an indispensable partner for any plumbing company looking to scale.

Duke Regan, Premier Pipes Plumbing Solutions

As a small plumbing business, I didn’t think I could afford quality marketing services, but Token Creative Service proved me wrong. They tailored a plan that fit my budget and delivered beyond expectations. Now, my business appears on the first page of search results, and I’m booked solid for weeks. Their dedication and results-driven approach are unmatched.

John Michaels, Owner of Michaels Plumbing

Our Search Engine Optimization Process

SEO Audit
Conduct a thorough website audit to identify technical issues and areas for improvement.

Keyword Research
Perform extensive keyword research to target high-converting, relevant terms for your ecommerce store.

On-Page Optimization
Optimize product pages, meta tags, and content to align with targeted keywords and user intent.

Technical SEO
Improve site speed, mobile-friendliness, and crawlability to enhance both user experience and rankings.

Link Building
Secure high-quality backlinks from authoritative sources to improve domain authority and search rankings.

Performance Monitoring
Track SEO performance, analyze results, and refine strategies to ensure continuous growth and success.

Service Areas We Cater to in Canada

Toronto

Offering top-tier ecommerce SEO strategies in Toronto, helping businesses increase traffic and boost sales.

Waterloo

Specializing in ecommerce SEO for Waterloo-based stores, optimizing visibility, and improving customer engagement.

Kitchener

Providing tailored ecommerce SEO services to Kitchener businesses, enhancing online presence and driving growth.

London

Helping London’s ecommerce businesses achieve higher rankings and improved organic traffic through strategic SEO.

Guelph

Boosting ecommerce stores in Guelph with expert SEO tactics to increase visibility and conversions.

Mississauga

Supporting Mississauga ecommerce businesses with customized SEO services to grow their online presence and sales.

View All Service Areas

What SEO engagements look like

When you partner with Token Creative Services for Ecommerce SEO, we focus on delivering tangible, measurable results. We start with a detailed SEO audit to assess your current online performance, identifying growth opportunities and areas for improvement. From there, we create a custom strategy focused on optimizing product pages, enhancing user experience, and increasing visibility for high-converting keywords.

Our team works to strengthen your website’s content, boost organic search rankings, and build quality backlinks, all while focusing on improving your ecommerce store's overall authority. We monitor performance regularly, adjusting strategies to ensure ongoing growth, higher traffic, and increased conversions for your online store.

Frequently Asked Questions (FAQs)

What is Ecommerce SEO?

Ecommerce SEO involves optimizing your online store to improve its visibility in search engines, driving more organic traffic and increasing sales. This includes on-page optimization, keyword targeting, content improvements, and building quality backlinks.

Why is Ecommerce SEO important for my online store?

Ecommerce SEO is essential because it helps your store appear in relevant search results, attracting potential customers. The higher you rank, the more likely shoppers will find your products, leading to increased traffic and conversions.

How long does it take to see results from Ecommerce SEO?

SEO is a long-term strategy, and results typically take 3-6 months to become visible. However, you'll begin to notice improvements in organic traffic, rankings, and conversions gradually as we implement and optimize your strategy.

Do I need SEO if I already use paid advertising?

Yes, while paid advertising is effective, SEO ensures long-term, sustainable growth. Organic traffic from SEO is more cost-effective and provides ongoing visibility, reducing your dependency on paid campaigns.

Will Ecommerce SEO improve my website’s conversion rates?

Yes, optimizing your website for SEO enhances user experience, improves site navigation, and makes it easier for customers to find products, leading to higher conversion rates and sales.

What are the key factors for Ecommerce SEO success?

The main factors include keyword optimization, high-quality content, site speed, mobile responsiveness, user experience, quality backlinks, and technical SEO. All contribute to improving your search rankings and boosting traffic.

Can you help with SEO for specific product categories?

Absolutely! We specialize in optimizing individual product categories, ensuring that each one ranks for the right keywords and attracts the most relevant audience, ultimately increasing product visibility and sales.

How do you determine the best keywords for my ecommerce store?

We use advanced keyword research tools to identify high-performing, relevant keywords specific to your products and target market. This ensures that we focus on terms that will drive qualified traffic to your online store.

Will my ecommerce store be mobile-friendly after implementing SEO?

Yes! Mobile optimization is a key component of our Ecommerce SEO strategy. We ensure your online store is responsive, offering an excellent user experience on all devices, which is essential for both SEO and conversions.

Can you help with local SEO for my online store?

Yes, we can optimize your ecommerce store for local search results, ensuring your business ranks for location-based searches. This includes optimizing your Google My Business profile, local keywords, and location pages.

How do you track the success of SEO efforts?

We track success using key performance indicators (KPIs) such as organic traffic, keyword rankings, bounce rate, conversion rate, and sales growth. Regular reports keep you informed of progress and results.

Will my ecommerce store’s SEO strategy be customized?

Absolutely! Every ecommerce store is unique, and we tailor our SEO strategy based on your business goals, target audience, competition, and market trends to ensure the best possible results.

Do I need to update my website’s content for SEO?

Yes, regularly updating your content is crucial for maintaining SEO rankings. We optimize product descriptions, category pages, blog posts, and other site content to keep your store relevant and aligned with search engine algorithms.

Can you help with optimizing product images for SEO?

Yes, we optimize product images to improve load speed and use relevant file names, alt text, and descriptions, all of which contribute to better SEO performance and enhanced user experience.

What happens after my ecommerce SEO campaign is complete?

SEO is an ongoing process. Once we achieve your goals, we continue monitoring performance, tweaking strategies, and ensuring that your online store remains competitive, visible, and continuously improving.

How do you build backlinks for Ecommerce SEO?

We build high-quality backlinks from relevant, authoritative websites within your industry. This increases your domain authority and improves your website’s ranking in search engines.

Will you help with technical SEO for my ecommerce store?

Yes! Technical SEO is a core part of our strategy, including optimizing your site’s speed, improving crawlability, fixing broken links, and ensuring your store is fully optimized for search engines.

Can you handle SEO for large or multiple ecommerce stores?

Yes, we have experience managing SEO for large-scale ecommerce stores and can create customized strategies for multi-store operations. We ensure each store gets the attention it needs for maximum growth.

How do you ensure my ecommerce SEO is aligned with Google’s algorithms?

We stay updated with the latest Google algorithm updates and best practices. Our strategies are always in line with Google’s guidelines, ensuring long-term success and compliance.

How can I get started with Ecommerce SEO services?

Getting started is simple! Contact us for a free consultation. We’ll assess your current website and create a customized Ecommerce SEO strategy to help you grow and succeed online.

Awesome SEO Content

Ready to learn more? Check out the latest in SEO content we are releasing:

How Long Does E-commerce SEO Take? Realistic Timelines & Expectations

February 10, 2025

If you’re running an online store, you’ve probably heard that ...

Hiring an Ecommerce SEO Agency vs. Doing It Yourself

February 7, 2025

Have you ever wondered if hiring an eCommerce SEO agency ...

Mobile SEO for Ecommerce: Why Google Prioritizes Mobile-Friendly Stores

February 6, 2025

Is your eCommerce store truly mobile-friendly, or are you losing ...

Other Services

Project engagements put the Token Creative Services team to work for you. Our skilled team of SEO experts put their experience and passion to work to complete your projects, big and small, simple or complex in nature.

Let Us help you!

Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?