How to Pick Keywords for Your Business: A Beginner’s Guide

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    Learn all about keywords. Competitor keywords, low competition keywords, and how to pick the best keywords for your small business. Keywords are not as simple as they once were — there are more keyword types than ever before. This article will help you understand what each keyword type is, and how you can use them to your advantage for search engine optimization (SEO). If you’re thinking about starting a blog or website, this is the article for you!

     

    1. What are keywords and what do they do?

    Keywords are the words people type into search engines when they’re looking for something. It’s important to use the right keywords because if you’re not on the first page of a search engine results page (SERP) when someone types in a keyword, you’re not going to get found. Keywords are the secret sauce that make or break your website or blog. Everyone who’s started a small business knows this and that’s completely understandable. You might think that with thousands of competitors, you’re going to have to create something original and catchy and that’s never going to be enough. You have to be creative, get creative, and use keywords to your advantage. As part of your keyword research, you want to find the competitors that have what you’re trying to have.

    Let’s say you’re an online jewelry designer. The competition for keywords like “menswear”, “jewelry,” and “clothes” is fierce. You want to be sure that your keyword choices will be in front of the top three results so that search engines can determine if they’re relevant to your brand and provide you with some SEO juice.
    Before I dive further into how you can use keywords, let’s cover the most important ones. “Keywords” have take-out keywords added to your website or blog’s URL. No, “keyword” isn’t a bad word, it’s a useful word. The best use of “keyword” is in your SEO title and subtitle. See how I did that in the image below? I separated the SEO title from the SEO subtitle and moved the “keyword” in between for extra emphasis because if your keywords are both under the title, it helps Google crawl and find your content more quickly.

    “Competitor keywords” refer to keywords that your competitors use, but don’t have their own site URL. They often rank lower than your competitors’ due to them using Google’s tool to determine the relevancy of their keyword choices.

     

    2. Understanding keyword types

    Keywords are the language of the internet. They’re the words and phrases you type into Google to find what you’re looking for. Keywords are also the words and phrases that people use to search for products and services they’re looking for. Keywords are the most important thing when it comes to SEO.“A keyword is a term used to find a specific search result. — Google
    A good keyword is a good word that could rank highly in Google search.

    “The longer the keyword, the more likely it will rank high.” — Google SEO Keyword Planner

    In other words, find the first few letters of the search query followed by a period, and that term will be sort of enshrouded in a “show your hand” type of SEO magic. The longer your search query, the longer it will take to rank. It’s easier to write a few keywords that are unique to the user so they know what exactly they are searching for. Also, a few keywords can mimic a broader topic which helps Google to get a wider range of results.

    However, not every search query is as straightforward as this. There are many keywords for example on something like a “watch” that you might come up with while searching. For example, let’s say searching for “watch” is part of a topic that also searches for “jewelry,” “watches,” and “jeweled.” Those are some really broad search terms for your search term of “watch.”
    Similarly, keywords for “sportswear,” “college,” “knitwear,” and “athleisure,” can easily overlap. As a result, these can be pretty broad and vague terms. Therefore, it’s important to be specific with your keywords. They should highlight unique benefits, features, or advantages of your brand. Google deeply dives into your webpages to find out what keywords you use, where they appear in your pages, and what content they provide for your search result pages (SERPs).

     

    3. How to use keywords for SEO

    Keywords are important for SEO (Search Engine Optimization) which means getting your site to show up in Google searches. The more specific your keywords are, the better your site will rank. But you don’t want your site to be too specific because it’ll be more difficult for people to find. I find it’s easier to use a combination of 2 or 3 keywords rather than a bunch of the same generic keywords. These are called search queries.
    Long tail keywords are extra specific, and show up in Google searches. A lot of people think long tail keywords are just for the big companies and have no place on a tiny business website, but that’s actually not the case. A long tail keyword is a single word or phrase that is used to narrow your results well in the search engine results pages (SERPs). Different search engines use different types of keywords to achieve this. For example, Yahoo uses the phrase broad match and only includes a few hundred search phrases. Bing uses phrase match.
    Once you know how your competitor bots are using your search engine, it’s easier to get a better understanding of what you need to target. Optimize yourself with keywords and keep your site relevant with your keyword phrase.

    Term Match is how the search engine knows if it has found a phrase that is actually being searched for. For example, if someone lands on a competition website, and they type in topics like, “small business opportunities,” Bing will conduct a search using the phrase “small business opportunities” and find the page linking to the competition. Since Bing uses phrase match, it will only show this page to the users that are specifically looking for this term.
    Hint: This same idea applies to search engine optimisation (SEO).

     

    4. How to pick the right keywords for your business

    When you’re trying to figure out what keywords you should be targeting, it’s important to think about the kind of person you’re trying to reach. You can use tools like Google Keyword Planner to figure out what people are searching for when they’re looking for products like yours. Alternatively, if you’re wondering which niches to try and target, we have you covered! But first, let’s take a closer look at keyword types. There are a couple of main categories of keywords, and each is based on the type of people a business might be trying to reach. Let’s take a look at the words people use to search for in each of these categories.
    SEO is all about searching for the most relevant and up-to-date information on the web. The very first thing Google does when it comes to your search results is to collect the keywords that people are searching for. Keywords are essential because Google can’t rank your website without them. It’s usually a good idea to apply keywords to the entire page so that people can easily find them, as opposed to having only a few keyword sections on a page.
    Competitor keywords refer to the keywords that people are using against you as a competitor. Think of this slightly differently than you might think. A competitor isn’t necessarily someone you’re trying to be and isn’t an external website like a social media platform. Let’s say I am a clothing designer and my company’s name is Jane. My competitor’s website is called Uniqlo, and they create T-shirts.
    At this point, I’d know that people are searching for Jane-sized clothing and that Uniqlo is clearly taking a large piece of the market share off of Janes, therefore they have to get more creative and come up with their own keyword strategy. Low competition keywords are all about people who have little competition for their services or products.

     

    5. Keyword tools to help with keyword selection

    Keyword research is important for ranking on search engines and for driving traffic to your site. It’s important to consider what keywords people are searching for when they’re looking for products like yours and you want to make sure that your business shows up in their search results. You can find out what people are searching for by using keyword tools.

    “The same phrases keep being used over and over again, no matter how good the rest of your work is. People are not technology-oriented. They are not cutting edge. They just want stuff.” — Marshall Vianoon

    Keywords are the key. It’s hard to overstate their importance, especially as you start growing your personal or small business site. Keywords can be ground-breakers — if you can get your products in front of the people who are searching for them, you can win. There are a LOT of tools out there that will help you find the right keywords for your site. In this article, I’ll give you some ideas of what to do (and how to avoid), and some tools to help you with keyword research. I’ll also discuss the best way to get started getting started with keyword research for your site.

    The top thing to focus on to get started research on keywords is to know your niche. What do people search for here in your niche? If you don’t know your niche, then it will be impossible to come up with a competitive keyword list that is optimal for your business. Specific niche search queries are shown below.
    I get that question all the time. “How can I get started as a keyword planner for my site?” The answer is in the first question, it’s not as easy as you think. I used to be great at keyword research — I can still be great at it, but I can’t become a master of it as some people dream of doing. We can only learn as much as we put into it, and from experience I know the difficulty from experience.

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