What Are Rich Results and How Do You Get Them?

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    Rich results are experiences on Google surfaces, such as Search, that go beyond the standard blue link. Rich results can include carousels, images, or other non-textual elements. They are advanced and creative displays of your website’s information in Google search engine result pages.

     

    What are rich results?

    Rich results are Google’s way of telling you that whatever you’re searching for is very relevant to the topic you’re looking for. Rich results are different than traditional search results because they’re designed to look beautiful and give the user a better idea of what they’ll find if they click on the result. When Google displays a rich result, it takes a second click on the result before it takes the user to a completely different Google query. This second click-thru-hides-the-result-until-you-click-again element signals to the user that the content on this page is highly relevant to their query.

    Google favors pages that have a descriptive rich result compared to less descriptive results. Google prefers pages that list additional, interesting information about the website or brand rather than pages with simply a standard list of medical information found in a traditional search result.

    What are the guidelines for rich results?
    A good example of Google’s guidelines for rich results is the carousel. Google requires that each carousel result contain one of three things:
    An image with a clickable link that takes the user directly to the url of the image or to the site where it is on the web. The image link can always take the user directly to a root or sub-domain URL.
    A full piece of additional text that describes a relevant aspect of the primary subject of the image with accurate information about the image and its history.
    Markup in standard tags.

     

    Rich results types

    If you do a search on Google, you often get a rich snippet result at the top of the page. A rich snippet has a nice title, a description and a review rating score. It might also have an image and a video. Now, you can create your own rich snippet, with the help of Schema.org.You didn’t think you meant some link like this one: https://www.example.com/rich?s=high+school,&bctitle=[reviews]&linktype=buy. Nope. You want a rich snippet that looks like this: https://www.example.com/?s=high+school,%22reviews%22&bctitle=[reviews]

    There are loads of different types of rich results, such as:

    • Article
    • Book
    • Breadcrumbs
    • Events
    • FAQs
    • Logo
    • Local business
    • Movies
    • Podcasts
    • Products
    • + many more

    YTry using something your visitors interact with regularly, such as a Forum thread or a Quora answer. This kind of link tells Googlebot that the page is an ordinary webpage. Bear in mind, you also want to optimize this link to look natural, such as by adding a URL and/or schema, such as https://example.com.

    You can now create your rich snippets by clicking Create in the top right on Schema.org. Give this new link a name, look for some existing rich snippets and add the ones you like. Schema.org also has a SEO page for this. This step is the fun part. You’re going to copy your existing web links, add a new item to your list of links, and then include it in your rich snippet. Go to your relevant SEO page, such as the website home page for your company or blog. Click the text blue link to your left. Once your item is selected, click Add Link. In the pop-up, paste your web link.

     

    Getting rich results

    The best way to get rich results is to focus on one main thing at a time. If you try to do too many things at once, you’ll end up wasting time and not getting anywhere. When you try to take on too many projects, you just end up spreading yourself too thin and not giving your best effort to any of them.

    Rich results lead to more meaningful results and is essential for long-term success. To get rich results, you need:
    Google’s Rich Results help you schedule time, set goals, and measure the results. For example, they can determine if you’ve created the right branded and branded-like keywords that are bringing results and get you onto the preferred pages.

    Rich results provide what some say are essential SEO tools like:
    When you top-rank for a search term, this brings higher traffic to your website and good SERPs. As your page loads slowly and doesn’t get many impressions, you can also measure your bounce rate and improve your anchor text to improve your search engine ranking.
    With Rich results, you’ll bump up your organic traffic and traffic from affiliates even higher. Google will reward you by showing your content more prominently in their search results pages (SERPs).

    If you take a look at a rich result and see a headline or a thumbnail, those are usually the pages that Google prefers, so this is where your content goes. Some rich result pages contain ads, but you still get a rich result page if you follow these tips: Rich results can help you gain more traction in search. With Google taking a percentage of the advertising earnings, it boosts the visibility of your ranking in SERPs and also helps to bring more clicks. The more clicks, the more Google loves you and the more likely it is to show your stuff high up in search results.
    If you get last-minute help on a search with Rich results that are working on improving your image, your SEO campaign will be worth hundreds or even thousands of dollars.

     

    How to rank in rich results

    Rich results include images, reviews, and page previews, and appear when you search for a company on Google. To rank in rich results, you need a Google My Business profile and to be able to claim reviews so that Google can show them in rich results. Even with these elements, Rich results are a click away, so you can test your call-to-action and decide what separate the uncomfortable from the pleasant. These visual elements are all features that are made to appear in place of text in Google search results. For instance, on small sites such as your personal blog, images are far more effective forms of rich results.

    Whether you choose to develop rich result elements, or add images as one of your standard forms of content, Google provides plenty of blog posts, including comprehensive instructions, text examples, and a rich preview. During your testing, write brief descriptions of all the rich results you want to try. Even better, test with different keywords or the same ones in slightly different order. Find the optimum combination that shows your site’s fitness for purpose. Important: if you put keywords in drive-by preview, test them first as a Rich result.

    To fit your site into the rich result program, it helps to do your initial testing in Google Search so you can learn which elements are working in your favor. However, once you have found the sections that are working and those that need fine-tuning, it’s just as important to test your experience among all Google search engines. Make note of any advantages you found, and any that are worthwhile twisting (see the end of this blog post for a sample test plan). How do you show up in search for your brand when your site’s primary language isn’t English? First, expertise isn’t a requirement, but if it helps, you can turn it into one. And here are English-based keyword ideas for international users.

     

    Conclusion

    Rich results go beyond the standard blue links people see in search results. They’re queries, driving directions, recipes, or product recommendations.
    To get rich results, you first have to get a designation in the Google Maps Places program. Once you get published as a popular location where people go, you can apply to be placed in Google’s rich result page, otherwise known as search results. Rich results shows top-tiered information that can be tailored for any search query, which raises the bar for someone searching for equipment for their hobby or a restaurant recommendation.” (2020)

    Once you get approved for crossing locations into your rich result, you get to play the reviews game with 125 languages in 50 places categorized from 1-star reviews to five-star reviews, with up to 20 reviews per location. Each location gets a score from 1 to 5 where 5 stars means the item is the best-rated item near that location. Reviews are separated by colored circles that are pulled from the location list with the lightest shade of green representing the #1 review and darkest green representing the #5. This is the weird part.
    The entire process to get these listings is paid for by advertisers. Usually permission to show up in rich results is granted via a marketing campaign. Therefore, paid advertising is vast enough that Google Maps and Google Search spends a large part of their resources on this program. It’s very unlikely that a poor user, without any prior connection with that business location, would get his privacy and security back by doing a simple Google search.
    This is undoubtedly a response to Google search ghost pages and special domains.

    Interested in checking out our SEO solutions? Check out our search engine optimization services here.

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