Pay Per Click Advertising Services in Canada
Unleash PPC Power: Dominate Digital Landscape with Targeted Traffic, Conversions, Increased Sales
Empower your brand's mission with our purpose-driven PPC advertising services: at our full-service online marketing agency, We partner exclusively with innovative brands that are making a positive impact on society and the environment. Whether you're looking to increase brand awareness, drive traffic, or boost conversions, our strategic digital solutions can help you make a meaningful difference in the world. Our expert team specializes in delivering targeted PPC campaigns that help amplify your message, achieve your marketing goals, and drive impressive sales.
Token CS's Pay Per Click Advertising Journey in Numbers
8+ Years of PPC Experience
25+ PPC Experts in Team
100+ Clients Successfully Served
70% Client Retention Rate
(PPC) Pay Per Click Advertising Services We Offer
Keyword Research
Our comprehensive keyword research ensures that your campaigns are precisely targeted toward the right audience, resulting in better engagement & higher conversions.
Landing Pages
We create high-converting landing pages optimized for your PPC campaigns, providing a seamless user experience that encourages engagement and drives conversions.
Social Media Advertising
We offer complete social media advertising services on leading platforms such as Facebook, Instagram, Twitter, and more to drive quality traffic and conversions.
Google Analytics
Data-driven insights from Google Analytics are crucial for measuring performance. We utilize the information in optimizing PPC campaigns with actionable data.
Conversion Rate Optimization
Our top priority is delivering results for your business. We continually optimize your campaigns to improve conversion rates and maximize your ROI.
CRM & Marketing Automation
We provide a complete paid marketing solution that generates results by seamlessly integrating with your CRM and marketing automation systems.
Ads A/B Split Testing & Analysis
To deliver optimal results, we provide Ads A/B split testing to help our clients make informed decisions and achieve their desired outcomes.
Campaign Tracking & Reporting
Measuring progress and analyzing data to make informed decisions is vital. That's why we offer comprehensive campaign tracking and reporting services.
Our Process for a Successful Pay Per Click Advertising Campaign
Defining Your Goals
The key to a successful PPC campaign is defining clear goals upfront. Understanding your objectives allows us to select the best platforms and formats tailored to your business and audience.
Keyword Research
Our next step is to optimize your campaign through detailed keyword research. We analyze thousands, considering search traffic, competition, and costs, to focus your ad budget on qualified leads.
Account Setup
We manage account setups like campaign creation, ad testing, match types, extensions, bid optimization, goal & call tracking, captivating ad design, keyword exclusion, and right audience targeting.
Analyze Competition
As your marketing agency, we analyze competitors' online ads, identifying strengths and weaknesses. This guides a smarter campaign strategy, setting you apart and yielding superior results.
Ad Creation
We create compelling headlines and ad copy, organize ad groups effectively, select the most relevant keywords, and target the right audience. Through rigorous A/B testing, we identify the ads that generate the maximum impact.
Monitor & Optimize
We continuously monitor ad campaign performance, by tracking key metrics like CTR, conversion rates, and cost per acquisition. Based on this data, we optimize campaigns by refining targeting, adjusting bids, and enhancing landing pages.
Report Creation
We provide regular reports that offer insights into your PPC campaign performance. Our reports include key metrics, analysis of trends, and actionable recommendations to ensure transparency and keep you informed about the progress of your campaigns.
Communication
We prioritize continuous communication with our clients, keeping them informed about the status of their PPC campaigns. Through timely updates, performance insights, and key metric reports, we provide a clear picture of campaign progress.
Industries we cater to for PPC advertising in Canada
E-commerce
Boost online sales through targeted ads for products across various categories and demographics.
Travel and Tourism
Attract travelers with compelling offers for flights, hotels, and vacation packages in Canada.
Healthcare
Reach potential patients effectively with ads promoting medical services, clinics, and health products.
Real Estate
Showcase properties and listings to prospective buyers and renters through targeted advertising campaigns.
Education
Drive enrollment by advertising universities, online courses, and educational programs to potential students.
Food and Beverage
Attract local customers to restaurants and food delivery services with enticing promotional ads.
Automotive
Promote vehicle sales and services through targeted ads for dealerships and automotive service centers.
Tech and Software
Drive awareness and sales of software solutions and tech products through targeted online advertising.
Finance and Insurance
Generate leads for financial products and insurance services through effective online advertising strategies.
Fashion and Beauty
Engage fashion-savvy consumers with ads promoting clothing, accessories, and beauty products effectively.
Home Services
Connect with homeowners needing services like plumbing, roofing, and electrical through targeted PPC ads.
Fitness and Wellness
Target health-conscious individuals with ads for gyms, fitness classes, and wellness products and services.
Some of Our Advertising Clients
We have partnered with companies across multiple industries to help them solve their biggest challenges. From improving marketing and sales performance to revolutionizing their website and brand — we’ve done it all.
Regulatory Affairs Consulting
Prior to our partnership, the brand achieved notable success through its referral process and strategic alliances. However, generating inbound leads posed a challenge. To address this, we implemented a multi-faceted approach centered around a clean, professional, and informative website design. Our tailored and targeted strategies for paid advertising campaigns were instrumental in attracting high-quality leads to the site.
Manufacturing
Windtek, a top Canadian windows and doors manufacturer, wanted to enhance its social media advertising. We crafted compelling ad creatives highlighting their durable, energy-efficient products. With precise audience targeting based on demographics and interests, we reached customers across Canada seeking quality windows and doors. Vigilant monitoring and data-driven optimizations maximized campaign performance and ROI.
FitFlex Gym
Sports and Fitness
FitFlex Gym, a premium fitness center, needed to optimize its online advertising to boost gym memberships. Through market research, captivating ad creatives, and compelling copy highlighting membership benefits, we successfully improved online advertising performance and increased gym membership sign-ups. Our PPC strategy helped drive targeted traffic to their website and generate a significant increase in membership sign-ups.
Wanderlust Travel Agency
Tours and Travels
Wanderlust Travel Agency, a luxury travel specialist, partnered with us to optimize their brand awareness, and lead generation and increase bookings for their unique travel packages. By creating compelling ad creatives and implementing precise conversion tracking, we achieved remarkable results. Their bookings and conversions increased significantly, resulting in a strong return on investment (ROI) for Wanderlust Travel Agency.
Words from Our Clients
TokenCS knows their stuff well, they understand their strength and capabilities, and most importantly they promise what they can do. They have helped us grow our apparel brand to the next level by helping us reach our target audience around Canada with their tailored PPC strategies. Our sales have skyrocketed since collaborating with them.
Curtis Anderson / Co-Founder
TokenCS has a profound understanding of who we are as a people-focused organization and how we want to present ourselves. They genuinely comprehend the message we aim to convey, not just in our PPC campaigns but overall. Their ability to capture our essence and align it with our brand identity is truly commendable.
James Adams / General Manager
They're a youthful team with a fresh perspective on marketing, making it a revitalizing experience for us. We appreciate their unique approach to the job, which sets them apart from conventional agencies that lack a genuine commitment to our prosperity. Their ability to captivate our desired audience has left us thoroughly impressed.
Jacob Mathews / Sales Manager
Our Targeted Paid Advertising Campaign Is Useful When...
Specific Creative Projects
For accomplishing a one-of-a-kind creative project, like designing a new website or crafting a marketing video, tailored PPC advertising can help you reach target audience to accomplish your goals.
Improving User Experience
To enhance the user experience, performance, and user-friendliness of your website, personalized PPC advertising can enable you to reach your intended audience and accomplish your objectives.
Fixed Scope Deliverables
When you have a specific project in mind, such as a website overhaul or a marketing video, personalized PPC advertising can help you market that particular deliverable to your target audience.
Multiple Marketing Projects
When you need to complete various marketing initiatives without being bound to an ongoing contract, personalized PPC advertising can provide a flexible solution that can be tailored to your specific needs.
Features of Our Pay Per Click Advertising and Management Services
Defined Scope and Purpose
Our PPC services are designed with a clear scope and objective to ensure that your campaigns target the appropriate audience, generating relevant traffic for your business.
Timeline Bound
Our PPC services are time-bound, with a definite timeline for delivery, ensuring that your campaigns are launched promptly and deliver results within the specified timeframe.
Unique Deliverables
We provide unique deliverables that are tailored to your specific needs, ensuring that your paid advertising campaigns stand out from the crowd and deliver maximum impact.
Fixed Cost
We believe in price transparency. That’s why our PPC services are offered at a fixed cost, eliminating any hidden costs and providing complete transparency in pricing.
PPC Marketing & Management Overview
PPC advertising delivers top-page visibility instantly, and with clear business goals, a set budget, selected keywords, and effective landing pages, you can go live with your Paid Advertising campaign. It's highly targeted, and your site appears only when people search for your selected keywords. You have complete control over your advertising, including what, where, when, and your budget, ensuring optimized results. Contact us to learn more about how our PPC services can benefit your business.
Why Token Creative Services for Pay Per Click Advertising?
If you're looking to transform your marketing and drive more sales, our advertising and PPC management services are an excellent choice. As one of our core services, we have the expertise and experience needed to advise you on what you need to do to create profitable ad campaigns.
Our team of consultants works closely with you to understand your business, target audience, and unique selling points. Using this information, we develop customized advertising and PPC strategies that are tailored to your specific needs and goals.
With our help, you can see great success in driving more sales and achieving higher ROI. We pride ourselves on our commitment to delivering tangible results and helping our clients achieve their business objectives.
Don't settle for mediocre advertising results. Partner with Token Creative Services and take your marketing to the next level. Contact us today to learn more about how our advertising and Pay Per Click management services can help you drive more sales and achieve your business goals.
Service Areas We Cater To in Canada for PPC
Empowering Kitchener businesses through targeted PPC management, increasing web traffic and accelerating growth.
Driving success in Waterloo with customized PPC solutions that elevate your business's online presence and customer engagement.
London's go-to PPC experts, delivering data-driven strategies to boost your digital marketing performance and ROI.
Transforming Toronto businesses with strategic PPC campaigns to enhance online visibility and attract quality leads.
Boost Online Presence with Top PPC Agency in Canada
Ready to skyrocket your business's digital footprint across Canada? Our tailored paid advertising solutions are expertly crafted to propel you toward unparalleled success. Embrace the national advantage as we navigate Canada's vibrant market landscape, thrusting your brand into the limelight. Expect impressive results – our approach seamlessly integrates local insights with global strategies, ensuring exponential growth.
Team up with Token Creative Services to transform your online journey. As champions of your success, we're committed to amplifying your unique story. Gain not just website traffic, but forge meaningful connections and measurable returns on investment. Let's elevate your brand's visibility together across Canada – seize the opportunity today!
Pricing : Our Packages for PPC Services
| PPC Packages | Starter | Pro | Advanced |
|---|---|---|---|
| Setting Up Account | |||
| ✅ | ✅ | ✅ | |
| Bing | ❌ | ✅ | ✅ |
| ❌ | ❌ | ✅ | |
| Setting Up Campaign | |||
| Keyword Research | ✅ | ✅ | ✅ |
| Ad Copy Development | ✅ | ✅ | ✅ |
| Setting Up Bid | ✅ | ✅ | ✅ |
| Landing Page Recommendations | ✅ | ✅ | ✅ |
| Conversion Tracking Code Implementation | ✅ | ✅ | ✅ |
| Ad Optimization | |||
| Text Ads | ✅ | ✅ | ✅ |
| Image Ads | ❌ | 2 | 4 |
| Remarketing Ads | ❌ | ✅ | ✅ |
| Interest-Based Ads | ❌ | ❌ | ✅ |
| Topic Targeting | ❌ | ❌ | ✅ |
| Placement Sites Targeting | ❌ | ✅ | ✅ |
| PPC Maintenance | |||
| Landing Page Optimization | ✅ | ✅ | ✅ |
| New Landing Page Creation | ✅ | ✅ | ✅ |
| A/B Testing | ❌ | ✅ | ✅ |
| CTR Analysis | ✅ | ✅ | ✅ |
| Keyword Refinements (If Required) | ✅ | ✅ | ✅ |
| Bid Refinements (If Required) | ✅ | ✅ | ✅ |
| Reporting Techniques | |||
| Weekly Work Reports | ✅ | ✅ | ✅ |
| Weekly Capaign Performance Report | ✅ | ✅ | ✅ |
| Support | |||
| Email & Chat | ✅ | ✅ | ✅ |
| Call | ❌ | ✅ | ✅ |
| Choose Your Package | Get This Package | Get This Package | Get This Package |
What Pay Per Click engagements might look like
At Token Creative Services, we understand the importance of collaboration when it comes to developing advertising strategies that deliver tangible results and increased profit. That's why we work closely with key stakeholders to fully understand your business, customers, and unique selling points.
By working together, we create targeted ad campaigns that generate inbound leads, increasing conversion rates of clicks to leads. Our focus on these crucial aspects of your business, combined with our strong communication skills, sets us apart as the leading advertising marketing agency.
We take pride in our ability to develop customized advertising solutions that cater to your specific business needs. Whether you're looking to boost your online presence or increase your ROI, our team of experts can help you achieve your goals quickly and effectively.
Don't settle for mediocre results. Partner with Token Creative Services and take your advertising strategy to the next level. Contact Token CS for PPC advertising in Canada.
Pay Per Click Advertising FAQ's
Pay-per-click (PPC) is a form of internet advertising focused on sending people from an ad to a website. In this model, the advertiser pays the publisher (like Google) when the ad is physically clicked. It costs nothing for people to see this ad alone, which typically gets you a better use out of your budget.
PPC advertising is a "pay what you want" service, which means you can change your budget each month to suit your needs.
The average cost per click in Google Ads is between $1 and $2 on the Search Network. The average CPC on the Display Network is under $1. The most expensive keywords in Google Ads and Bing Ads cost $50 or more per click. Generally, small-to-midsized companies will spend $9000 to $10,000 per month on Google Ads, which doesn't include additional costs, like software.
However, you should keep in mind what you're getting for your investment. Typically, with a hands-on, strategic PPC agency, your ad spent budget will be close to the amount you will spend on management fees with your agency.
Yes, if you are a registered non-profit then you are in luck! Token partners with Google to offer prospective businesses up to $10,000/month in free monthly ads budget.
Contact us today to get stated!
There are a few factors that be contribute to your ads appearing "missing":
Budget: If your campaign’s daily budget is not large enough to capture 100% of daily search volume, your ads are being limited by Google in an effort to stay within your ad budget. If you’re campaigns are losing impressions due to budget, this is a likely reason you are not seeing your ad.
Ad Rank: Similar to budget, if your keyword's ad rank is low your ads will not show for 100% of daily search volume.
Keyword: This may seem obvious, but the keyword being searched must be in the account. Double checking is always a good idea as it only takes a second.
Bid Adjustments (Time/Day): If your campaigns are set to be offline during certain days/hours you won't see your ads during those times.
Bid Adjustments (Device): If you're searching on a mobile device you may not see your ads due to bid adjustments that limit mobile traffic.
If Google search is a cost-effective network for you then we absolutely recommend advertising on Bing’s search network. We typically see very similar performance from Bing, just at a lower volume (~75% lower) and frequently see more cost effective traffic from Bing than Google.
YES! PPC can be extremely effective for small budgets. You can use PPC to target visitors at all stages of the buying funnel. Start by focusing on the key words people type in when they are ready to buy. PPC is a flexible "pay what you want" kind of service, so you can always get your money's worth.
Essentially, PPC and CPC are two sides of the same coin. PPC is a specific marketing channel or approach, while CPC is a performance metric. In some cases, it's helpful to actually increase your cost per click if it will help you reach a more qualified audience or if it will help you rank above key competitors.
Awesome Advertising Content
Ready to learn more? Check out the latest in Advertising content we are relaxing:
Hyper-Local PPC: Targeting Audiences on a Street-Level
PPC for Franchise Businesses: Tailoring Campaigns for Multiple Locations
Boost Your PPC Campaigns with AI: A Comprehensive Guide
Other Services
Project engagements put the Token team to work for you. Our skilled team of PPC Advertising experts put their experience and passion to work to complete your projects, big and small, simple or complex in nature.
Attract your ideal customers with targeted ads and maximize your ROI with our PPC expertise.
Engage and captivate your audience with high-quality video content that tells your brand's story.
Enhance your user experience and create a visually stunning website with our expert UI/UX design services.
Build a unique and memorable brand identity that stands out in a crowded market with our branding services.
Optimize your online presence by increasing your online visibility and drive traffic with our customized SEO strategies.
Build a strong social media presence and connect with your audience on platforms that matter to them.
Create a professional and functional website that reflects your brand and meets your business needs.
Maximize your online sales potential with our e-commerce solutions that are tailored to your business.
Pay Per Click Advertising News
Google Ads has introduced several significant updates aimed at enhancing advertiser capabilities and campaign effectiveness. The new Performance Max insights and controls provide deeper insights and more control over campaigns, allowing advertisers to optimize their strategies more effectively. Additionally, AI-powered ad image editing tools now enable advanced image modifications, fostering more creative and impactful ad visuals. Furthermore, Google has expanded its AI campaign tools to support more languages, making it easier for advertisers to manage and optimize campaigns on a global scale. These updates collectively aim to improve the overall efficiency and reach of advertising efforts on the platform.
Let Us help you!
Have a question for our team? Want to learn more about what we offer? Already know what your company needs and just want to have a conversation with us?
Follow us for more helpful content.